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Apr 23, 2026
Amazon just killed your fake pricing
Amazon just killed your fake pricing
00:00
04:22
Transcript
0:00
[upbeat music] This, this is The Billion Dollar Sellers Podcast, your go to source for cutting edge strategies and success stories from the world of Amazon and e-commerce.
0:10
Buckle up and get ready to take your Amazon business to new heights. Don't forget to subscribe to the Billion Dollar Sellers newsletter. Welcome your host, welcome your host, Kevin King. Hey everyone.
0:22
Welcome to the Billion Dollar Sellers podcast. I'm your host, Kevin King, and today is April thirteenth, twenty twenty-six.
0:29
So as you may know, we just wrapped up the Ecom Mastery AI event here in Nashville, and it's been absolutely incredible. If you wanna grab the replays, there's a link in the show notes for that.
0:40
And as I still wanted to get you something good today, this week we're covering the latest Marketing Misfits newsletter that I do with Norm Farrar, and this one is packed.
0:48
We're talking unconditional brand building, how a joke Instagram handle turned into a cigar empire, why LinkedIn might be the most undervalued platform in marketing, a hundred thousand dollar water bottle, loss aversion, the Purple Mattress case study, and a whole lot more.
1:03
But first, here's your trivia question. Brandon Wells, known as the Cigar Mechanic, landed his first major broker deal by selling cigar sizes that manufacturers said were impossible to move.
1:14
What were the two specialty shapes he sold out, and what was the key reason buyers responded? Think about that. I'll give you the answer at the end of the show. All right, let's get into it. So first up, we had Joshua B.
1:25
Lee on the Misfits show, and this guy is known as the dopamine dealer of LinkedIn. And here's why you should care about LinkedIn if you're not already paying attention.
1:35
The average income on LinkedIn is over a hundred and thirty thousand dollars. That's almost double every other major platform, and four out of five users are business decision-makers. That's your buyer.
1:44
Joshua's big thing is stop chasing computer algorithms and start mastering what he calls the human algorithm, meaning genuine connections, real conversations, not automation tricks. And here's something I didn't know.
1:57
Microsoft owns a stake in both LinkedIn and OpenAI. So LinkedIn is basically becoming the foundation for future generative search. That's a big deal. He also dropped this newsletter hack that blew my mind.
2:08
LinkedIn newsletters are getting twenty to fifty percent open rates, and they get indexed by Google in less than an hour. That's instant SEO from a social platform. How cool is that? Now here's a warning.
2:19
If you're using third-party automation tools on LinkedIn, stop. Joshua says they'll get your account banned within hours. Use Sales Navigator manually instead. He also shared what he calls a dopamine strategy.
2:31
Simple stuff like endorsing someone's skill or saying thank you to start a conversation without cold pitching. Little psychological triggers that open doors naturally.
2:40
And for lead gen, he showed how to set up LinkedIn events to legally collect first names, last names, and emails. You can invite up to eight thousand connections a month, GDPR compliant.
2:50
Plus, if you post short one point five to two-minute videos reacting to trending LinkedIn news, you can get millions of organic views. That full episode is on the Misfits YouTube channel. Definitely worth a watch.
3:01
Link's in the show notes. All right. Now let me tell you about the Misfits story of the week, and this one's a great one. Brandon Wells never planned to be the Cigar Mechanic.
3:11
He picked an Instagram handle at random because he liked fixing things and he liked cigars. That was it. His bio was barely two sentences, but then something weird happened. People started reaching out.
3:21
Manufacturers wanted to know who this guy was. Lounges wanted him to come by. Cigar enthusiasts treated him like a trusted voice because his content was genuine, not polished. He talked about what he actually liked.
3:33
He told the truth about what sucked. That's it. And before he knew it, Brandon was a cigar broker. He tells me and Norm about what he calls the God moment.
3:41
A high-end cigar manufacturer who couldn't move his Lancero and Corona sizes reached out to Brandon. These were shapes that, quote, "couldn't be sold," specialty cuts that just sit on the shelf.
3:52
Brandon took them on not because the math made sense, but because he believed in the story behind them, and they sold out.
3:58
Not because of the packaging, not because of the price, because Brandon told the story and his audience trusted him. The manufacturer didn't have a customer relationship. Brandon did.
4:08
The product traveled through trust that was built before there was ever any commercial relationship. And here's the thing about the cigar world.
4:15
The average cigar smoker earns about two hundred and twelve thousand dollars a year. This isn't a discount market. These buyers don't need more ads
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