[ BDSN ] The best keywords to use for Prime Day

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A GPT is a conversation agent built on a large language model. What does GPT stand for?

[ Answer at bottom of email ]


Carrie Miller demonstrated this at the recent Billion Dollar Seller summit in Hawaii. It’s important you know this strategy, especially for the upcoming Prime Day and holiday season.

Have you ever wanted to do seasonal research and wished that you could go back in time to find keywords for Christmas, Prime Day, Father’s Day etc.?

With "Historical Trend," in Helium 10’s Cerebro, you can go back up to 24 months and find where any ASIN stood in organic and sponsored rankings, along with search volume history.

It's a goldmine for uncovering untapped high-volume keywords that your competitors haven't caught wind of yet.

In the example below, she wanted to see how the viral Tineco Vacuum Mop did on Prime Day last year with Prime Day specific Keywords.

First, she did a single reverse ASIN search for the Tineco Mop and then clicked on the “Historical Trend” Button.

On the historical trend graphs you will want to click on the month of Prime Day. Carrie selected July of 2023 which is when Prime Day occurred last year and then clicked “apply filters.”

Next, she filtered for keywords that include ”Prime” to find Prime Day specific keywords. You can get creative and filter for other words like deals, coupons, etc. to find additional keywords

Then, you are shown a goldmine of keywords that your competitors don’t even know exist. Imagine finding these keywords, running ads and beating your competition and crushing it on Prime Day!


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Are $20,000+ a container prices coming again?

The Shanghai Containerized Freight Index (SCFI) and Drewry's composite World Container Index have both seen significant increases recently.


The potential exists for spot rates, especially on the Asia-Europe container shipping route, to surpass the record highs seen during the pandemic.

Several factors are contributing to this situation, including:

  • Tight container market due to healthy demand, constrained vessel capacity, out-of-position boxes, and congestion in Asia.

  • Early start to the peak season, with shippers anxious about longer sailing times via the African continent due to the closure of the Red Sea by Houthis from Yemen.

  • If rates per nautical mile reach the same level as during the pandemic, spot rates could hit $18,900 to $21,600 per feu on the Asia-Europe route.

  • Carriers have learned from the pandemic that it is possible to increase spot rates much faster and further than previously thought.

  • Several liners are planning to implement peak season surcharges in mid-June, suggesting a further $1,000 per feu increase in freight rates.


The image above shows only the June freight charges (port to port).

In addition to the freight costs, remember you have to also pay the following fees until the shipment is delivered:

  1. China Customs 

  2. Original Port fees (THC etc)

  3. U.S. Customs Clearance Fees

  4. POD (Port Of Destination) Fee (including THC, etc.)

  5. Local Delivery

  6. Duty (Depends on product attributes)

  7. China warehouse goods loading fee

  8. Pick up charges from supplier 

If the container encounters customs inspection, it can incur $450-$20000 (based on fines and back-duty due to illegal operations or low declaration amounts)

So the real price including all the above risks and possible expenses: $12000/40 HQ.


Temu and Shein combined ship around 9,000 tons of cargo worldwide every day, or approximately 88 Boeing 777 freighters filled to the brim, according to Cargo Facts Consulting. The scale is comparable to Amazon’s Prime Air fleet, which has 86 aircraft in service, according to Planspotters.

That’s driven up prices to near-unprecedented levels. The May air cargo “average spot rate” from southern China to the U.S. is now at about $4.75 per kilogram, the highest it’s been since the end of last year, rivaling what’s typically peak demand in the run-up to the holiday season. That’s more than double during the same period in 2019, when the rate was $2.32 per kilogram.

The rates are still lower than recent peaks in 2020 and 2021, when that rate reached a high of $10 to $12 per kilogram. But those heights were due to the pandemic, which created shipping and supply chain shortages across the globe. Now, analysts say the rise is largely due to just two companies: Temu and Shein.

Last Monday, the Chinese government also trumpeted a new air cargo route between the southern Chinese city of Zhengzhou and Dallas and Atlanta that are “primarily catering to cross-border e-commerce shipments.”

Air freight’s high costs come in part from largely empty planes that must make the return trip back from the U.S. to China: shipping in that direction costs maybe a fifth of the price to ship from China to the U.S.


Worried about copycats on Amazon hurting your brand image and taking away marketshare?

In this video David Holmes shows how two premium DTC brands with unique products handle that well on Amazon, and how another could do better.

June 10 → 🛒 Oops, you left something in your Amazon cart
June 6 → 🔎 Audit your listing using COSMO data

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here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my business around my life. Not my life around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

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“If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

Jack Welch

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The answer to today’s STUMP BEZOS is
GPT = Generative Pre-trained Transformer

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