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REPLAY: The Google Grant program is explained in 30 minutes, then 30 minutes of detailed Q&A follows addressing seller questions and concerns.

BDSS X REPLAYS FROM HAWAII:
Just one strategy or tactic could either make or save you tens, if not hundreds, of thousands of dollars depending on your sales level.

One attendee even flew in his Operations Manager the second day after seeing the first half of day 1, telling her “You NEED to be HERE NOW!”

Replays include:

• Full presentations from 14 keynote speakers
• Ninja Hacks Contest
* Travel Hacks Contest
• AI Product Contest
• Sponsor Value Talks
* Level Up Sneak Preview Talks

Grab your REPLAY SET now before they are taken off sale to limit access!

🐱‍👤 MASCOTS CAN SEND PROFITS SOARING

People love to buy from brands that feature mascots.

I create mascots for most of my brands (an example of the mascot created for my pandemic-time brand Germ Shark is below).

Why Mascots are Important:

1. Mascots increase emotional connection with a brand by 41%.

2. They represent the values and culture of the company.

3. Mascots become iconic symbols that instantly remind us of the brands they represent with unique personalities.

4. They make brands more relatable, fun, and help tell a compelling story.

5. Mascots drive customer engagement and boost loyalty by creating interactive experiences and promotions.

Suggestions for Creating a Mascot:

1. Create a unique, memorable mascot that embodies your brand's personality, values, and culture.

2. Make your mascot anthropomorphic with human-like features and the ability to communicate.

3. Give your mascot a distinct, engaging personality that draws people to your brand.

4. Incorporate your mascot consistently across all touch points, from product packaging to social media.

5. Use your mascot to engage with customers, tell your brand story, and build an emotional connection.

6. Showcase your own personality in your brand voice and communication if you're a solopreneur.

7. Consider cultural nuances to avoid discrimination and ensure broad appeal.

8. Ensure your mascot reinforces your brand values and can be used in various ways, from social media to employee training.

By creating a unique, personality-driven mascot that represents your brand's values and culture, you can differentiate your brand on Amazon, foster customer loyalty, drive engagement, and ultimately boost sales. A well-designed mascot can be a powerful asset for your brand's success.

Generate more repeat purchases with Black Crow AI

Black Crow AI helps merchants recognize 100% of returning users and predicts shopping behavior patterns so you can effortlessly acquire more sales.

Their Shopify app plugs into your tech stack with zero development work required. And everything is set up for you to see clear incremental revenue so you can judge the value for yourself during a 30-day free trial. 

Their team is so confident you’ll see 5-8X ROI that they’re offering a $100 Amazon gift card to Shopify brands with $2M+ in annual revenue just to get a demo.

🍿 RESOURCE: HOW to GET 10 BILLION VIEWS

A great video editor can make or break your advertising and social media campaigns.

A video's performance is directly tied to its edit.

Unfortunately, most video editors don’t “get it” for what it takes to go viral and get millions of views. The best editors are usually found by word of mouth, not on Upwork for Fiverr.

That’s why a former executive producer at Buzzfeed created Popcut, a marketplace for top-tier, highly-vetted video editors with over 10 billion views and counting. Check them out to find the right person that fits your brand’s vibe.

WORTH MAKING A NOTE ABOUT:
🧠 YOUR LISTINGS NOW HAVE a Q&A BRAIN

🛒 OOPS, YOU LEFT SOMETHING in YOUR CART

Amazon has introduced a new feature called "Cart Abandoners" to address the common problem of shoppers leaving items in their carts without completing the purchase.

This tool gives sellers a chance to reconnect with these potential customers, which could lead to more sales and a better overall shopping experience.

Shopping cart abandonment often means lost sales, as many transactions are started but not finished. The Cart Abandoners feature allows sellers to reach out to these customers and encourage them to complete their purchases.

Maximizing the Potential of Amazon's Cart Abandoners Feature

One effective approach is to create special promotions. By offering exclusive discounts to customers who have abandoned their carts, sellers can motivate them to come back and finalize their purchases. These targeted incentives can be a powerful way to turn abandoned carts into successful sales.

Another strategy is to use display advertising. Sellers can set up Sponsored Display Views Remarketing Campaigns to target people who visited their product pages but didn't buy anything within 90 days. This helps keep the product top-of-mind for the shopper and encourages them to return to their cart.

🧮 DIGITS CONVERT BETTER THAN WORDS

Which is better in your copywriting, “5” or “five”?

You may have learned in school to use numerals to express numbers 10 and above and words to write numbers zero to nine.

That’s not good marketing advice.

Digits convert better than number words.

Geek out on the full study to see how it plays out in Facebook ads, Amazon reviews, and your product features.

🕹️ AI COMING TO BROOKLYN, NY this JULY 31

I have spoken at five ASGTG events in Brooklyn, NY. It’s one of my favorite events because of the high level of sellers and the amazing non-stop smorgasbord of food always available.

There is no other buffet like it - it’s better than the best of the best casino buffets in Las Vegas.

ASGTG is hosting a second event this year on July 31 for 1,000+ sellers focused on AI Technology in the Amazon space.

Some of what you will learn and experience:

• Product Development With AI

• Using AI Assistants

• Prompt Engineering

• Integrating ChatGPT Into Your Daily Platforms

• Creating Tools From Scratch

• Mastering Advertising With AI

• All day Lavish Gourmet Food & so much more!

Grab your ticket NOW and save 20% with code ASGTG20

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers to get your event, course, webinar or tool “Shouted-Out” free to 9,100+ subscribers.

✌🏼 Be back with you on Thursday …

The answer to today’s STUMP BEZOS is
Temu’s top 3 are the USA, Mexico and Chile