Let me tell you what is about to happen to sellers who do not move.
There is a supplements seller doing $8 million a year on Amazon. TACoS at 12%. Branded search around 4,000 per month. Solid business. Good product. Holding position.
Last year a competitor half their size recruited 200 creators on TikTok. Within six months, that competitor's branded search went from 1,200 a month to 15,000. Their organic rank overtook the $8 million seller on 3 of the top 5 category keywords.
The $8 million seller's TACoS crept from 12% to 18%. That is an extra $120,000 a year in ad spend just to hold the same position.
The competitor did not outspend them on Amazon. They outflanked them everywhere else.
And here is the scary part. It took 5 to 14 days between consistent TikTok publishing and a measurable lift in branded search on Amazon.
But it compounds. Month two shows significantly more growth than month one. By month three the flywheel is turning and it is very hard to stop from the outside.
That competitor who started six months ago? They are six months ahead on a compounding curve. Every month the gap gets more expensive to close.
This is happening right now across every category.
And it is not just social. It is AI too.
One kitchen utensils brand got cited by ChatGPT. They tripled organic traffic and 5x-ed sales in four months. Spatulas. Through ChatGPT.
Meanwhile, on Amazon, Rufus sessions on Black Friday converted at 3.5x the rate of non-Rufus sessions. But only 22% of page 1 products match what Rufus recommends.
Rufus does not care about your PPC rank. It has its own opinion. And if your bullet points are keyword-stuffed with "PREMIUM QUALITY BEST GIFT FOR DAD MEN HIM," Rufus does not understand that. It penalizes it.
The old playbook is not just ineffective. It is actively hurting you.
Tomorrow, Friday April 10 at 1:00 PM EST, Kevin King and his team are going live for 90 minutes to show you the complete system for getting on the right side of this.
Here is they are going to cover that you will not hear anywhere else:
The Omni-Channel Flywheel that one brand used to go from zero US awareness to the #1 position on Amazon with 13,000 creators, 152 million views, 24% market share, and 224% total business growth
How branded search converts at 22% with less than 15% ACoS while generic PPC converts at 8% with 30 to 60% ACoS. Same platform. Same customer. Completely different economics. And how to shift the ratio.
The AI force multiplier. One company just profiled by the New York Times is doing $1.8 billion in revenue with 2 employees. Starting capital: $20,000. Using the same AI tools sitting on your phone right now.
How to use AI to find hidden profit in your existing catalog. One brand found a $3 price change on a single product that increased contribution profit 34% because the AI saw demand elasticity that no human could see in a dashboard.
Why TikTok's ROI Protection feature means they essentially guarantee your return within 10%. The #1 objection to spending on TikTok has been removed.
The AEO land grab. Most Shopify sites are invisible to AI right now because Cloudflare blocks AI crawlers by default. Two minutes to fix it. I will show you how.
Why email + AI intent data lets you reach someone at the exact moment they are searching for what you sell. Even if they have never visited your site or given you their email address.
I am not being dramatic when I say this: the next 6 to 12 months will determine which e-commerce brands thrive for the next decade and which ones slowly bleed out wondering what happened.
Amazon is not going anywhere. $830 billion in GMV last year. Still 40% of all US e-commerce.
But its role has changed. Amazon is no longer where the journey always starts. It is where the journey ends. It is the cash register. And the sellers winning ON Amazon are the ones generating demand EVERYWHERE else.
One of the sellers we track saw this firsthand. They pushed TikTok content and their Amazon sales lifted 30% without any increase in Amazon ad spend. 30 TikTok sales in a single week generated 84 additional Amazon sales they did not pay for.
1 + 1 does not equal 2. It equals 3.8.
This training is free. It is live. It will not be recorded.
Register now. This is the last email you will get before we go live.
See you tomorrow.
Kevin
P.S. Amazon seller registrations just hit a decade low. Down 44%. A seller doing $43 million a year publicly shared that his net margins went from 10.8% to 6.7% in four years. That is $1.76 million a year in lost profit. Same products. Same volume. Amazon just kept taking more. The Amazon-only model is compressing.
Tomorrow you will be shown the way out.
