🦈 Has the Prosper Show jumped the shark?

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IT’S AMAZON CONFERENCE SEASON - WHAT’CHA DOING?
  • 🚂 Who’s on board the train with Norm & Kevin?

  • 🦈 Has The Prosper Show jumped the shark?

  • 🖼️ When you change the frame, you change the game

  • 📚 Seven book visuals you should know

  • 💳 Best credit card for Amazon Sellers

  • 🎟️ Win a free ticket to the virtual BDSS Feb. 20-22

  • 💌 Masterclass on using product inserts

STUMP BEZOS

What is the average abandoned cart rate on Amazon?

[ Answer at bottom of email ]

🚂 WHO’S ON BOARD with NORM and KEVIN?

Experience the future of business growth with Experiential Masterminding – where there are no dull presentations, only incredible moments shared with fellow entrepreneurs who are on the same exhilarating journey as you.

We've stripped away the mundane elements of most events, leaving only the exhilarating essence of networking and bonding with like-minded visionaries.

Our inaugural Collective Minds Society (CMS) event took place amid the electrifying F1 Race in Austin, Texas. And guess what? Our next adventure awaits in the breathtaking Canadian Rockies from August 4th to 8th, 2024!

Abe Chomali from XP Strategy joined us at our first CMS event in Austin. He described it as the 'experience of a lifetime,' an unparalleled adventure filled with excellence in every facet, forging lifelong connections, and meticulous attention to detail he says.

This event wasn't created to make money off ticket sales; it's about sharing unforgettable moments, spinning captivating stories and building bonds that will transform your business and life.

You'll uncover insights and opportunities that no classroom or computer screen can provide.

Remember, your net worth is intricately tied to your network, and CMS is your key to expanding both.

Don't miss out on this extraordinary opportunity!

Click here for complete event details and to secure your spot on the waitlist.

Note we have space for just 16 individuals (or more like 14, considering Norm Farrar and Kevin King are already on board).

💰 BILLION DOLLAR STRATEGIES
what you need to know to make moolah

🦈 HAS THE PROSPER SHOW JUMPED the SHARK?

What was once the grand daddy of all Amazon events has lost most of its relevance and luster and pretty much jumped the shark. It’s chance to redeem itself is happening March 4-6 in Las Vegas.

Founded in the mid-2010’s by Chad Rubin, James Thomson and Joseph Hanson (they later sold to event company Emerald X and are no longer involved), the Prosper Show quickly grew to draw one of the largest audiences of Amazon sellers, often drawing in excess of 1,500 attendees.

Only Amazon’s Accelerate (2,600+), Helium 10’s Sell & Scale (1,000+) and Amazing’s (2,500+) early events have also drawn over 1,000 Amazon-specific attendees to a show in the USA.

The Prosper Show has spiraled over the past few years into pretty bad content and a service provider shill fest. In fact, last year most of the exhibitors who paid a pretty penny to have a booth (one of the biggest sponsors spent over $250,000 to exhibit) complained there were few sellers and mostly just other service provider employees wondering the exhibit halls.

In fairness, there are some good speakers and presentations - but not very many. Way too many speakers just spew corporate B.S. or general theory from people who have never been in the trenches selling and are pitching a service.

If you are brand new to selling on Amazon and would like to practice your industry jargon vocabulary, you may get value. But for experienced sellers, many of the talks are a waste of time. Cherry-pick wisely if going.

If you plan to head to Vegas and are an experienced seller, you can skip the full ticket and just get a much cheaper exhibit hall pass for the lunches and to visit the service providers (the show does have the largest exhibit hall outside of Brooklyn’s ASGTG and Amazon’s Accelerate). Some booths may be able to provide value to you.

There are loads of free exhibit-hall only coupons sprinkled around the internet - just be aware Prosper likes to sometimes revoke free passes at the door and make you pay top dollar, as they did last year for quite a few upset folks.

The value really is in the networking if you go to Prosper. Successful Amazon sellers like to work hard, and they often have the money to play hard.

From 2018 to last year, and especially during the Aggregator boom years of 2021 and 2022, cash was flowing and the parties were off the hook.

Lavish, and sometimes loaded-up 3 per night one after the other at premier venues. A Google sheet of all the parties was even circulated so everyone could keep track of what was happening when.

For years, Tim Jordan organized a night club event that started with a handful of people the first year to a full-on sponsored event with 400+ people in the VIP area at Caesar’s famous Omnia EDM club. Tim says that as of this week, he’s not planning on hosting it this year.

In fact, there are very few extracurricular events announced so far, which is unusual. Maybe this year is the year you see more small get-togethers and smaller dinners/masterminds in the evening, which would be awesome.

If you are going, the afterparties that do emerge should be a priority, even for the introverts.

Rich Goldstein is planning on doing his traditional Barbara Streisand Suite party at the MGM Lofts on Wednesday March 6, and Brandon Young is planning his traditional Seller Systems/Data Dive Top Golf event the night of March 4, which last year drew 450+ people.

The events are not cheap to host, and both guys are actively looking for sponsors - they’ve become harder and harder to get in the Amazon event space.

There are a LOT of AMAZON events in the USA - way too many. Most are not good, and most lose money. There are less in Europe, but there are a few worth checking out (European Seller Conference in Prague and Seller Sessions Live in the UK for example) for those who don’t want to venture across the pond.

The best value, bar none, for experienced sellers are the smaller masterminds and events run by actual successful sellers who still get their hands dirty in the business daily.

The speakers are not the same circuit speakers doing the same old presentations they do on webinars and at other events. The value in the average event is in the hallway while someone is presenting, not in the lecture room.

Events like Tomer Rabinovich’s Top Dog Summit, Howard Thai’s Elite Seller Society Mastermind, Dan & Athena’s Titan Network Cancun Mastermind and the Billion Dollar Seller Summit are good examples of valuable events worth the effort and money.

You actually will learn something actionable from the talks you can take and immediately apply to your business, plus you develop valuable connections with other like-minded people at or above your level (you never want to be the smartest person in the room).

There is one more group that also throws events worth going to, and that is the Million Dollar Sellers run by Frankie, Ian & Eugene. Their events are usually members-only, but right before Prosper kicks off in full swing in Las Vegas, MDS is hosting their second “Inspire” conference March 3-5. This event is worth traveling to Vegas for or changing your ticket to come earlier.

MDS pulls from their members, all 7-figure and up sellers, who share actionable strategies and tactics on what is working right now for them in their business. You’ll gleam some valuable insights and hang with some of the most successful Amazon sellers in the world.

There aren’t corporate shills or speaking circuit runners looking to drum up traffic for their agencies. They are real sellers spewing real information.

Unlike Prosper, this is a no B.S. pavilion where the real value is for those venturing to Vegas the first week of March (in addition to the networking and afterparties).

I want to emphasize getting out to events is one of the most important things you can for your Amazon and e-commerce business. It expands your mind and network. But you have to spend your money wisely and carefully or you can waste several days of your life.

🌎 THINGS YOU SHOULD KNOW
7 book visuals you should review

Here's the first one. Click here for the other 6 (Atomic Habits, Thinking Fast & Slow, Psychology of Money and more)

The latest marketing science in your inbox

Effective marketing is built on science, not opinions. 

Ariyh turns the latest scientific research into 3-min recommendations to improve your marketing.

For example, you’ll learn the latest science in:

  • Pricing & discounts

  • Ad creative optimization

  • Effective copy & messaging

Simple, actionable, and actually FACTUAL.

Join 25,000+ evidence-based marketers who get a new insight every Tuesday, for free.

🖼️ HOW to RE-FRAME by KATELYN BOURGOIN

Principle: The Price Reframe

If you spread 2 months' salary over an infinite amount of time ... It sounds like a bargain.

Inside Your Buyer's Mind

“The frame matters just as much as the picture” - Steven Bartlett 

If you want to turn potential buyers into actual buyers, then you must invest time framing your offer.

Think about every selling point you offer– ask yourself: how can you reframe each to make it more positive? 

Here are some examples:

  • 25% fat   75% lean

  • 66% empty   34% full

  • 20% failure rate   80% success rate

Remember, get your framing right and you’ll see sales skyrocket.

🤑 How To Apply This

Alright, so how can you apply this right now to sell more?

In e-commerce, position yourself positively against the competition.

When people are choosing your product, they are saying no to all the others.

Clever marketers use that to their advantage and frame their product as the obvious (and winning) choice. Multi-million dollar supplement company Huel does just that. 

They take each nutrient and show how they perform better than the alternative.

Clever framing makes them the obvious choice.

How you frame your product or service makes a huge difference to the bottom line.

Think carefully about how you present your product and the words you use.

When you change the frame, you change the game.

💌 MASTERCLASS on USING PRODUCT INSERTS

In this video Jake Martin at Levo shares insights on how to effectively use product inserts with your Amazon products.

He explores different types of inserts, offers and strategies to convert customers into your own email list. He dives deep into the world of product inserts and shows how they can boost your sales and customer engagement.

FREE BONUS TIPS PDF from Jake: 4 Hacks of Elite FBA Sellers

  • Guarantee the #1 New Release Badge for Your Next Product Launch

  • Find Amazon Affiliates and Get Them to Promote Your Product

  • How to Increase Your FBA Inventory Limits Within a Week

  • Highest Converting Product Insert for Capturing Customer Emails

Email him at [email protected] to request it FREE and tell him BDSN sent you.

💳 BEST CREDIT CARD for AMAZON SELLERS

Max Sigurdson-Scott created a 150-page PDF of all the Terms & Conditions of every American Express Business card and uploaded it to ChatGPT.

He then asked the AI to give him the best card recommendations for Amazon sellers.

Best for Cashflow: AMEX Plum - For extended payback periods without accruing high-interest rates, the Plum Card is beneficial as it offers a unique payment flexibility feature, allowing you to defer payment for up to 60 days without interest.

Best for PPC: No surprise, the AMEX Business Gold: This card is particularly beneficial for advertising expenses, offering 4X Membership Rewards points on the two select categories where your business spends the most each billing cycle, which can include U.S. purchases for advertising in select media - up to $150K, then you need to get another one (up to 10 cards)

Best for Travel: The AMEX Business Gold will obviously give you the most travel rewards due to the high spend from Advertising - but if you're looking for cards specifically with travel rewards, check out the AMEX Business Platinum Card which is ideal for frequent travelers due to its extensive travel benefits like access to the Global Lounge Collection, $200 Airline Fee Credit, Fee Credit for Global Entry or TSA PreCheck and luxury travel perks.

See his full Linkedin post here for the best card for inventory purchases (it’s not the ones above) and more.

🎟️ WIN a FREE TICKET to VIRTUAL BDSS FEB 20-22

Want to win a free ticket to Virtual BDSS coming up February 20-22? 

Jon Stojan, Mike Kaufman and Matt Aktins are successful e-commerce enthusiasts with 35 years of combined experience, both growing their own brands and helping others do the same.

I’ve partnered with them and the Brand Fortress HQ podcast to give away a free ticket to the Virtual BDSS event (worth $997.00) along with a few other big bonuses to celebrate their podcast launch.

Their first 10 episodes are already live with exclusive interviews with rockstars in the Amazon world like Joe Shelerud, Destaney Wishon, Mike Jackness, Brian Johnson and more.

Want to be featured in this section? Use your referral link in this email to refer at least 10 active subscribers, then email me to get your event, course, webinar or tool “Shouted-Out” free to 7,300+ subscribers.

🔥 MORE HOT PICKS 🔥

🥃 PARTING SHOT

“Family isn’t always blood. It’s the people in your life who want you in theirs; they are ones who accept you for who you are.”

✌🏼 Probably didn’t make friends at Emerald X today, but that’s OK. One thing you can always count on: I tell it how it is.

See you again on Monday …

The answer to today’s STUMP BEZOS is
70%