Hats off to Isaac Gross on LinkedIn for surfacing this.

Amazon is literally showing you where demand is not being met.

Product Opportunity Explorer separates sellers who guess from sellers who build with conviction. The data comes straight from Amazon. Not a third-party tool. Not scraped estimates. First-party shopper behavior, pulled from the platform itself.

The Unmet Demand tab is where real product strategy starts.

High search volume. Low conversion. Amazon telling you the buyer intent exists, but the market has not answered it yet.

That is not a research insight. That is a product brief.

It is also Amazon telling you where it is failing to monetize its own traffic. A roadmap, not a hint. And most sellers are still ignoring it.

Two nuances worth flagging:

High search with low conversion is not always a product gap. Sometimes it is a listing gap. The opportunity might be in positioning, not creation.

And rising demand still needs validation. The gap may be real but too small to support inventory, PPC, and launch costs.

Move early, and you build a category position that is hard to displace. Move six months late, and you are entering a market already filling up.

Most sellers chase demand. The winners hunt where demand is not being satisfied.

How are you using the Unmet Demand report?

Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents.

Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy.

In this episode of Marketing Misfits, Kevin King and Norm Farrar chat Mike McClary live in Nashville at Ecom Mastery AI. Mike is the CEO of Amazing.com and a veteran of the e-commerce space.

Mike trades his usual corporate look for a 1980s bionic man jumpsuit to discuss the raw reality of selling physical products today. From the hidden power of networking over cigars to using AI to write your landing pages, this episode is packed with high-level strategies to future-proof your brand.

🔥 Enjoy the Marketing Misfits Newsletter

If your Prime Day strategy involves jacking up your price two weeks before the sale so you can slap a fat percentage-off badge on it, kill that plan now.

Amazon just rolled out a native price history feature directly on the product detail page, and it goes back a full 365 days.

Shoppers no longer need Keepa, CamelCamelCamel, or a browser extension. There's a "Price history" link sitting right next to the price on every listing. One click and they see every move you've made on that ASIN for the past year.

They can also ask Rufus questions like "Has this been on sale in the last 30 days?" or "Is this the lowest price recently?" and get a straight answer pulled from your own pricing data.

The numbers tell you how big this already is:

The 365-day window is rolling out now in the U.S., UK, and India, with full availability in the coming weeks.

Translation: by Prime Day, the buyer looking at your listing has the receipts. They will see exactly what you charged in March, May, and the Tuesday before the deal started.

What this kills:

The classic price-pump play. Raising your list price from $29 to $49 the week before Prime Day so a $24 deal price looks like 50% off doesn't work when the chart shows you sat at $29 for ten months straight.

Fake "lowest price of the year" claims in your A+ content and external ads. Customers can verify in two seconds.

Lazy reference pricing. If your product hovers at $19.99 all year and you list it at $19.99 on Prime Day with a "Prime Day Deal" badge, the chart exposes it as a non-deal. Conversion drops.

What to do before Prime Day:

Pull a 12-month pricing audit on every ASIN you plan to promote. If you've been bouncing prices, your "deal" needs to actually beat your trailing 90-day average, not just your list price.

Build the discount off your real selling price, not an inflated MSRP. A genuine 15% off a price you've held steady will outperform a fake 40% off a number nobody paid.

If you run Subscribe & Save, audit your S&S price against your Prime Day price. If S&S subscribers are paying less than the "deal," shoppers will see it.

Coupons and Prime Exclusive Discounts still stack cleanly on top of a stable base price. That's now the cleanest path to a real-looking deal that survives the price history check.

The era of optical-illusion discounting on Amazon is over. The deals that win Prime Day 2026 will be the ones that hold up to a 365-day chart sitting one inch from the Buy Box.

A new survey by Modash of 400 in-house and agency influencer marketers (the person running social media for brands) reveals an industry running on passion and unpaid overtime.

If you're hiring influencer talent or working with agencies, here's what's happening behind the scenes.

The Pay Gap Is Real

Global average salary: $49,981. But influencer marketers say they don't feel fairly paid until $62,895. That's a $13K gap between reality and what feels fair.

7 in 10 say the industry as a whole is failing to pay them what they're worth.

Geography Decides Everything

Experience Matters More Than Title

Fashion Pays the Worst

Despite being the most popular niche, fashion and apparel had the lowest average salary, the only niche below the global average. Software, health and wellness, and travel pay best, likely because higher purchase prices support fatter margins.

The "Just Add Social Media" Trap

4 in 10 influencer marketers also run their company's social media accounts. They earn 12% less than peers who don't, and report 15% lower job satisfaction. Companies are cramming two full-time roles into one paycheck.

Turnover Is Sky-High

Most influencer marketers have been with their current company under 3 years, even at senior levels:

The Real Problem

Only 4 in 10 say their internal teams and leadership actually understand what they do. That gap kills budgets, breeds unrealistic KPIs, and tanks job satisfaction.

Why Sellers Should Care

If you're working with influencer agencies or building an in-house program, this explains a lot. The person managing your campaign is probably also running social, fielding C-suite questions, doing affiliate management, and clocking unpaid hours.

Specialists get paid more because they deliver more. If you want better results, hire people who only do influencer marketing, give them the budget and authority to own it end-to-end, and don't bury them under "just add this too" tasks.

The marketers winning right now are the ones who own strategy, budget, and cross-functional collaboration. Everyone else is burning out.

Go deeper with the full survey results here

✌🏼 Have a great weekend.

See you again on Monday from Milan, Italy.

The answer to today’s STUMP BEZOS is
Mother’s Day spending is expected to hit $38 billion