For the past couple of years, most Amazon sellers have been using AI the same way. They type a quick question, get a mediocre answer, tweak it manually, and wonder why the output always feels generic.

There's a better way. And once you see it, you can't unsee it.

A prompt is a question. A brief is an assignment. It’s the same kind you'd hand a new employee or freelancer on day one. The difference in output quality isn't incremental. It's transformational, especially in the latest LLM like Claude Opus or Sonnet 4.6.

What a Brief Actually Looks Like

One of my DragonFish team members tested this on a full email funnel audit, a project that would normally eat two to three days of work. He uploaded everything to Claude: the sales page, every email in the sequence, performance data, brand voice guidelines, and top-performing examples.

Then instead of typing a prompt, he wrote a brief. Business context. Clear objective. Constraints. Reference material. Specific deliverable format.

Two hours later she had a complete audit with specific line-by-line rewrites, pattern analysis across 40+ pieces of content, and a prioritized action list ranked by estimated conversion impact. Insights a human reader would have missed entirely.

That's what briefs unlock.

The 5 Parts of a Brief That Actually Works

1. Context — What's the business, the product, the customer, the price point, what's working and what isn't. The richer the context, the less generic the output.

2. Objective — Be specific. Not "help me with my listing" but "audit my main image and top five bullets and tell me the three highest-impact changes I can make this week to improve conversion."

3. Constraints — Brand voice rules, word limits, what to focus on, what to ignore. Constraints turn AI output from something you have to fix into something you can actually use.

4. Reference material — This is the biggest lever most sellers aren't using. Upload your best-performing listing. A competitor page you want to beat. Your brand style guide. Show it what "good" looks like.

5. Deliverable format — Tell it exactly what you want back. A rewritten listing? A comparison between your current bullets and improved versions? A prioritized checklist? Specify the shape of the output or you'll spend your time reformatting instead of implementing.

An Example Any Amazon Seller Can Steal Right Now

Say you're selling a premium stainless steel water bottle in a crowded category. Instead of typing "rewrite my Amazon listing," you hand AI a brief like this:

"I sell a 40oz insulated stainless steel water bottle priced at $34.99 on Amazon. My main competitors are Stanley and Hydro Flask. My listing is currently converting at 8%. I believe the bullets are too feature-heavy and not benefit-driven enough.

I'm uploading: my current title, bullets, and A+ content; my top competitor's listing (Stanley Quencher); three customer reviews that mention the exact reasons buyers chose us; and my brand voice guide (we're casual, confident, anti-corporate).

I need you to rewrite my title and all five bullets using a benefit-first approach that speaks directly to the outdoor enthusiast who's tired of overpriced trendy bottles.

Match our brand voice. Keep the title under 200 characters. For each bullet, show me the before and after side by side with a one-line note on why you made the change."

That brief takes five minutes to write. The output you get back is something you can actually upload, not something you have to spend an hour untangling.

Most sellers are typing one to two sentences and hoping for magic. The ones pulling away from the competition are handing AI a full folder of context and a precise assignment.

Your listing, your emails, your PPC strategy, your product launch plan. All of it gets sharper when you make this one shift.

Stop prompting. Start briefing.

Step-by-Step Walk Through: Stop Paying to Make Your Amazon Video Ads!

If you're still skipping Sponsored Brand Video because it "seems complicated" or "too expensive to produce," this video is for you.

Turns out you already have everything you need, ie. your existing product images, and with Amazon Creative Studio plus Canva, you can turn them into scroll-stopping video ads for free. No agencies. No video editors. No expensive software licenses.

This step-by-step walkthrough covers how to animate your product images directly inside Amazon Creative Studio, pull those assets into Canva to build out the full video, and set up Sponsored Brand campaigns that actually convert.

You can even repurpose your existing A+ content banners, so if you've already invested in quality creative there, it's not starting from scratch.

[Watch the tutorial above→]

GetReviews has helped 100's of Amazon sellers worldwide collect real and honest reviews by designing review funnels and generating unique QR codes for package inserts.

Add these inserts to your packaging to get customers to leave genuine reviews. Also offer giveaways such as warranties, promo codes, e-gift cards or digital products.

P.S. We'll be at the Prosper Show in March. Come visit us!

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Origin Story

Peter Steinberger, an Austrian software developer who spent 13 years building and running a tech company, decided to just "play around" with AI agents as a side project.

In November 2025, he launched something called Clawdbot, named as a nod to Anthropic's Claude AI model, which he used to power it.

That name didn't last long. Anthropic sent him a cease-and-desist letter, giving him days to rename the project and sever any association with Claude, or face legal action.

So it became MoltBot. Then he liked a new name better, asked Sam Altman directly if it was okay, and landed on OpenClaw. Three names in a few months, and it kept growing anyway.

The project went from playground experiment to hockey-stick viral adoption among developers in December 2025 through early February 2026.

It was reportedly costing Steinberger $10,000–20,000 a month just to keep it running. Then this past Sunday, Sam Altman announced that Steinberger is joining OpenAI, calling him a "genius" and saying his work will "quickly become core to OpenAI's product offerings."

OpenClaw itself will live on as an open source foundation that OpenAI sponsors and be free for anyone to use and build on.

Steinberger's stated goal? Build an agent so simple to use that even his mother could use it.

Okay But What Is It?

Imagine you hired a super-smart helper at work. Most AI tools like ChatGPT are like asking that helper a question and getting an answer. You still have to do the thing yourself.

OpenClaw is different. It's like giving that helper a to-do list, the keys to your computer, access to your email, your Seller Central account, your spreadsheets, and then walking away. It does the work. It doesn't just answer. It acts.

Here's the simple version: regular AI talks, OpenClaw does.

What made it different from earlier attempts at this (like AutoGPT back in 2023) is that it combined tool access, the ability to run code, persistent memory (it remembers what it did before), and easy integration with messaging apps like Telegram, WhatsApp, and Discord all in one package.

And it can run multiple agents at once, like a little team of robot workers that talk to each other to get a job done.

Practical Uses for Amazon and E-Commerce Sellers

Here's where it gets exciting for your world. Think about all the repetitive stuff your VAs do right now:

The key thing is: unlike traditional chatbots that respond to prompts and forget previous interactions, OpenClaw agents can execute commands, interact with external services, and operate with broad system-level permissions. They keep working even when you're not watching.

Why the Sellers in Andrew Erickson's Hackathon Lost Their Minds

On Tuesday of this week, Andrew Erickson hosted an 80-minute OpenClaw session (watch the replay here) for BDSS Whatsapp Group members and other industry first movers in his circle. More than 100 sellers logged in and starting geeking out on how they are using it.

Because OpenClaw is open source, meaning anyone can build on it, customize it, share their setups, and create "skills" (pre-built agent behaviors) for others to use. That's exactly what was happening in that WhatsApp session — sellers sharing their custom agent builds like recipes.

Just imagine if one person figures out how to automate AMC audience creation, shares the setup, and the entire group has it working by end of day.

The game has quietly shifted from talking to AI to deploying it. The pros are already building full AI departments, giving agents distinct identities like "Jarvis" for dev, "Scout" for research, and "JP" for finance, and letting them collaborate to solve problems without you in the loop.

Some sellers are replacing entire offshore teams with AI agents for a few hundred dollars in API credits, getting proactive, critical-thinking "team members" that don't go offline.

On the call a seller showed how he automated his entire ShipStation order monitoring in five minutes. If it involves clicking buttons or moving data, agents can likely do it faster and better than any human.

Fair warning: it's still the bleeding edge. It's messy, it's technical, and without proper guardrails, a runaway agent can cause real damage. But the technical wall is crumbling fast and within months this will be plug-and-play.

The sellers who are figuring out now how to give their AI "hands and feet" will have a massive head start. Everyone else will be playing catch-up.

As Steinberger himself signed off his announcement: "The claw is the law." 🦞

P.S. Andrew plans to do another OpenClaw discussion call this coming Tuesday. Check the BDSS Whatsapp Group for details.

The rumor: Industry insiders are speculating Amazon is targeting June 23-26, 2026 for Prime Day. That would be only the second time it would occur in June (the first was 2021).

Why Amazon Might Make the Switch

What This Means for Sellers

Inventory & Supply Chain Inbound deadlines move up 4-6 weeks so ocean freight purchase orders may need to be placed in Q1 instead of Q2

Budget & Marketing Promotional spend shifts from Q3 into Q2. Start planning creatives and ad budgets now

Key action item: Lock in inbound cutoffs early, rebuild your deal/coupon calendar, and make sure your listings are conversion-ready before the traffic surge

Other Quick Facts

Bottom line: Nothing officially confirmed yet, but smart sellers should start scenario planning now. A June Prime Day rewards whoever prepares earliest.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
By late 2025 profit on “retail” was close to 7%