[ BDSN ] Time to take agentic commerce seriously

👀 AGENTIC COMMERCE is HERE - ARE YOU READY?

Online shopping is about to get its biggest upgrade since the invention of Prime.

Agentic commerce—the age of autonomous AI shopping assistants—isn’t science fiction anymore. It’s rolling out fast, and the implications for Amazon sellers are massive.

🚀 +30% cart conversions
⚡ +40% faster order fulfillment
💸 -50% in support costs

Gartner predicts that by 2028, 20% of all digital storefront interactions will be done by machine customers, not humans.

These AI “agents” shop on behalf of the buyer—browsing listings, checking specs, comparing prices, negotiating deals, and even handling post-purchase follow-up. They don’t just click. They reason, act, and learn across the entire buying journey.

🔁 The AI Shopper Lifecycle:

1. Set the Goal – The user says, “Find me the best standing desk under $500.”

2. Compare & Analyze – The agent combs reviews, ratings, price drops, stock levels, and specs.

3. Decide & Purchase – It selects, buys, and even uses saved payment info.

4. Track & Support – It monitors shipping, auto-requests reviews, and learns what to do better next time.

📊 How It Changes the Game for Sellers:

• Better targeting: Agents represent hyper-personalized shopper profiles (digital twins). Think “deal seeker,” “brand loyalist,” or “window shopper” – each triggers different buying behavior.

• Real-time optimization: Pricing, promotions, inventory, and customer service can all adjust dynamically based on agent signals.

• New competition: Agents don’t get tired, confused, or distracted. They favor the most optimized listings, not just the flashiest ones.

• Fewer clicks, more decisions: Listings need to be agent-readable – structured, clear, and AI-friendly. Keyword spam won’t cut it.

🛠️ Who’s Leading the Pack:

• Level 3: Amazon “Buy for Me” and Perplexity “Buy with Pro” now enable transactions inside the AI engine—no external checkout needed.

• Level 2: ChatGPT Shopping, Copilot—offering product cards but still redirecting buyers to retailers.

• Level 1: Gemini 2.5—still focused on product research with limited transaction capabilities.

• Level 0: Meta AI and others—not shopping-capable (yet).

🧭 What’s Next:

By October 2025, expect a leap toward Level 4 agentic commerce: full cross-retailer checkout, loyalty integration, and AI-led reorders. Level 5, full autonomy (think “buy toilet paper, done”), isn’t far behind.

⚠️ What Sellers Should Do Now:

• Structure your data so AI agents can parse and understand your listings.

• Invest in trusted reviews, clean specs, and clear offers—agents filter out fluff.

• Track the platforms moving up the levels (Amazon, Perplexity, Google, etc.).

• Consider your agent strategy. Soon, you may need your own brand-trained agent negotiating with others.

If you’re not preparing your listings and infrastructure for agentic commerce, you're preparing to lose market share to someone who is.

This is not a trend. It’s the new architecture of e-commerce.

Make sure your brand is ready to compete—not just with human shoppers, but with their AI agents too.

I recommend you go much more in-depth on this here and here.

🔭 YOU GOTTA SEE THIS

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😴  DON’T SLEEP on THESE 2 OVERLOOKED AMAZON REPORTS

Prem Gupta just dropped a gold nugget on Linkedin for brand owners: Amazon’s Demographic Report + Market Basket Analysis (MBA) combo is a game-changer for audience-level insights and cross-sell strategy.

Here’s the breakdown:

🔍 Market Basket Analysis = See what customers are frequently buying with your product.
👥 Demographic Report = Learn who’s buying each ASIN (age, gender, income, etc.).

Example:
Selling a low-carb cookie?

📊 MBA shows it’s often bought with keto creamer + trail mix.
📈 Demographics reveal the top buyers are married women aged 25–34, with an income of $60–80K.

Now you can:

• 🎯 Launch Sponsored Brand/Video campaigns that bundle all 3 products

• 🖼️ Tailor creatives to match the buyer persona

• 📦 Build cross-sell kits or bundles

• 🔄 Optimize SD campaigns by real customer traits

If Gen Z males (18–24) are buying the cookie solo?
👉 Build a campaign like “Energy Stack for Young Hustlers” to match their vibe.

This combo lets you create audience-specific portfolios, control ad spend smarter, and drive higher conversion through data-informed storytelling.

💍  BEZOS WEDDING SPARKS BACKLASH IN VENICE

Amazon founder Jeff Bezos is making headlines this week not for a new launch, but for his wedding to Lauren Sánchez in a lavish, secretive affair taking over Venice, Italy.

💸 Estimated Price Tag: $23M–$34M
📍 Location Drama: Locals protested the central Venice venue, pushing the ceremony to a more secluded site.
🚤 Logistical Mayhem: The event is reportedly consuming vital resources like water taxis, sparking backlash in a city already strained by over-tourism and depopulation.
🌍 Climate Concerns: Locals aren't thrilled about billionaire guests arriving via yachts and private jets, citing environmental hypocrisy.

Guests — including Ivanka Trump, Bill Gates, Oprah, and Leonardo DiCaprio — were left in the dark about venue locations, receiving only pickup times and mood boards for their wardrobe. Even the water taxis are NDA-level hush-hush.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
Creator spend is expected to hit $13.7B by 2027