STUMP BEZOS
How much did Meta earn from its ability to turn eyeballs into cash last year?
[ Answer at bottom of email ]
People are buying products directly inside ChatGPT.
Right now. Today.
Product cards. Checkout. No Amazon. No Google. Just a conversation with AI that ends with "Your order is confirmed."
This isn't coming. It's already here. And by Holiday 2026, experts predict ChatGPT could be at parity with Amazon as a shopping channel.
The question isn't whether this affects your business. It's whether your brand will be the one AI recommends or your competitor.
Today at 2pm EST, Norm Farrar and Kevin King are hosting a FREE live webinar where I'll show you exactly how to position your brand for this new AI shopping era and how to become "the answer" when AI recommends products to millions of buyers.
🚨 Here's the reality: This is the biggest shift since the birth of Amazon Marketplace in 2006. The brands that optimize NOW will be the ones AI recommends for years to come. The ones that wait? They'll be invisible.
📅 FREE AEO Webinar | Thursday,January 29 at 2pm EST
[ REGISTER NOW – Save Your Spot ]
Spots are limited. Don't get left behind in the AI shopping revolution.
NOTE: if you’re reading this too late or missed it, check the WEBINAR tab here
BONUS for live attendees in the webinar:
👀 UNLOCK AMAZON’s $35 BILLION BUSINESS OPPORTUNITY
Robert Prime at Mr. Prime says most sellers are ignoring a massive revenue channel right under their nose. Here's how to tap into it.
The numbers that should get your attention:
74% more units per order
42% lower return rates
3x higher conversion rates
8+ million business customers (97 of Fortune 100 companies)
6 Buttons to Press on Amazon (In Order)
1. Business Pricing & Quantity Discounts
Impact: 10% sales lift (business pricing) | 20% sales lift + 25% more units (quantity discounts)
Do this:
Go to B2B Central in Seller Central
Set tiered pricing: 5-9 units (5% off), 10-24 units (10% off), 25-49 units (15% off), 50-99 units (20% off), 100+ units (25% off)
Don't be timid with discounts—business buyers compare aggressively
2. Case Packs & Pallets
Impact: 16% faster growth than single units
Do this:
Identify products suitable for bulk buying
Create package hierarchy linking singles → case packs → pallets
Use one product page for all configurations
3. B2B Advertising
Impact: 219% more impressions | 156% more clicks | 120% more sales
Do this:
Create Amazon Business exclusive campaigns
Set bid adjustments up to 900% for B2B placements only
Use B2B-specific keywords (bulk, wholesale, business supply)
4. Seller Certifications
Impact: 3x more customer views | Access to $300M+ in procurement spend
Do this:
Go to Business Profile in Seller Central
Add any relevant certifications: Small Business, Minority/Woman/Veteran-Owned, LGBT Business, Section 889
Import from SAM.gov if applicable
5. Request for Quote (RFQ)
Impact: Direct access to Fortune 500 bulk orders ($10K+ or 999+ units)
Do this:
Enable RFQ in your seller settings
Respond to quote requests within 24 hours
Use this to build long-term supplier relationships
6. Business-Only Offers
Impact: Target B2B buyers without affecting retail pricing
Do this:
Create offers visible only to registered business customers
Use for products designed for commercial use
Maintain separate pricing strategy from B2C
Your 4-Week Action Plan
Week 1: Set up Business account, complete profile, add certifications
Week 2: Configure business pricing and quantity discounts for top 10 products
Week 3: Launch first B2B exclusive ad campaign with bid adjustments
Week 4: Analyze results, optimize pricing/bids, scale winners
While competitors fight for retail customers, smart sellers are capturing high-value business buyers with bigger orders, fewer returns, and repeat purchasing. The setup takes 4 weeks. The revenue boost is permanent.
🔭 YOU GOTTA SEE THIS
If you sell on Amazon, Shopify, TikTok Shop, Walmart, or DTC, this episode gives you a blueprint to build brand equity, retention, and scalable growth.
Amazon sellers are waking up to a reality shift. Owning customer data. Building lifetime value. Controlling email, retention, and repeat buyers. And unlocking Shopify’s edge as AI, LLM search, and agentic commerce change how people shop.
In this episode of Marketing Misfits, Shopify expert Scott Cunningham breaks down why Amazon sellers are moving to Shopify, how to build a real brand instead of chasing products, and how storytelling, hooks, and ad positioning drive sustainable growth.
We dive into Shopify vs Amazon, email as an ATM, lifetime value economics, ad testing frameworks, TBIF storytelling, AI-powered copywriting, AEO optimization, and the future of e-commerce discovery through ChatGPT and agentic browsers.
🌎 INTERESTING STATS
BDSS 13 Replays Command Center
If you missed BDSS 13 last week, you missed a lot. BDSS Dream 100 member Mansour Norouzi cerated this dashboard to watch the replays and extract all the key nuggets.
To get access, you just have to purchase the replays.
Get Instant Access to the Full BDSS 13 Replays and Dashboard above
Get the full tactical playbooks, screen shares, prompts, tools, and step-by-step workflows from every talk and access to the dashboard Mansour made.
Get the “Insider” Deal via BDSC
Join Billion Dollar Seller Club (BDSC) for just $9, then grab the replay link posted inside the club to get the BDSS 13 replays for $249 using the dashboard shown above.
Join BDSC for $9
🔍 GOOGLE SHOPPING JUST BECAME MORE CRITICAL for AI
Researchers at SEM Rush have confirmed that ChatGPT doesn't just search the web when recommending products, it specifically queries Google Shopping to build its product carousels.
When someone asks ChatGPT for product recommendations, it runs two separate searches:
Regular web searches to write the conversational answer
Encoded Google Shopping queries to populate the actual product recommendations
The data is striking: 75% of the time, ChatGPT's top product recommendation comes from Google Shopping's top 3 results.
Despite ChatGPT's efforts to build independent shopping features (like the recent Etsy integration), they still rely heavily on Google Shopping's massive ecosystem for accurate pricing, reviews, and product data, especially during high-stakes events like Black Friday when prices fluctuate constantly.
Your Action Items:
Optimize your Google Shopping feed immediately - it's now a gateway to both Google AND ChatGPT visibility
Keep product listings, prices, and inventory data current across all feeds
Don't neglect Google Shopping performance metrics
Prepare for the future: in-chat purchasing and agentic commerce are coming (think Google's Universal Commerce Protocol)
Your Google Shopping optimization strategy just became 2x more valuable. You're not just reaching Google shoppers, you're feeding the AI systems that millions of users are starting to trust for product recommendations.
🛠️ BDSN SOFTWARE TOOL of the DAY 🛠️
Mathew at ECatalyst has created a handy tool that costs you nothing to check your images. See what Amazon sees when it scans your images. Use it for compliance checks and to understand exactly what Amazon's AI detects.
Understand Your Images Like Never Before
See exactly what Amazon Rekognition detects in your images
Analyze both main gallery and A+ Content images
Get detailed face insights: age, gender, emotions, expressions
Find text Amazon can read from your infographics
Identify any moderation concerns before they cause issues
A kitchen brand used this last week and found one of their images was being classified as a weapon. Useful stuff!
Check it out (there’s no charge).
💸 2026 AMAZON PRICING DEAD ZONES COSTING YOU $
A pricing dead zone is a price range where increasing your product price actually decreases your gross profit due to Amazon's fee structure changes.
What causes them?
FBA fulfillment fee tier jumps (updated for 2026)
Category referral fee percentage cliffs
How to read these ranges:
When you see a dead zone listed as $10.00–$11.78, here's what it means:
$9.99 = Last price that maximizes profit in this range
$10.00–$11.78 = Dead zone where you earn less or the same profit
$11.79 = First price that nets more profit than $9.99
🪦 The 2026 Dead Zones by Category 🪦
🤱 Baby Products / 💅 Beauty, Health & Personal Care (8% → 15% referral fee jump + FBA tier change)
Large Standard: $10.00–$11.78
Small Standard: $10.00–$11.85 (lighter) / $10.00–$12.00 (heavier)
🥑 Grocery & Gourmet FBA jump only (8% referral throughout):
Large Standard: $10.00–$10.88
Small Standard: $10.00–$10.95 (lighter) / $10.00–$11.09 (heavier)
8% → 15% referral fee cliff (all sizes):
$15.01–$16.23
👕 Clothing & Accessories FBA jump only (5% referral):
Large Standard: $10.00–$10.85
Small Standard: $10.00–$10.92 (lighter) / $10.00–$11.05 (heavier)
5% → 10% referral fee cliff (all sizes):
$15.01–$15.83
10% → 17% referral fee cliff (all sizes):
$20.01–$21.69
📦 All Other FBA Products (15% referral fee)
Large Standard: $10.00–$10.95
Small Standard: $10.00–$11.02 (lighter) / $10.00–$11.18 (heavier)
$50+ FBA fee jump (all sizes):
$50.01–$50.31
💡 Tip: Small Standard size tiers show weight ranges because FBA fee jumps vary by weight. Large Standard fees are fixed across the tier.
Action item: Run your current pricing through these ranges. If you're sitting in a dead zone, you could be leaving money on the table by pricing just a few cents differently.
Credit to Mason Merhoff for his Linkedin post, and Max Sigurdson-Scott and Tyler Wallis for bringing attention to this critical pricing issue.
🔥 MORE HOT PICKS 🔥
🥃 PARTING SHOT
"The more you create, the more powerful you become. The more you consume, the more powerful others become."
✌🏼 Have a great weekend.
See you again on Monday.
The answer to today’s STUMP BEZOS is
Meta earned $813 billion in ad revenue in 2025
