[ BDSN ] The secret to getting your products discovered by AI

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🔍 SECRET to GETTING YOUR PRODUCTS DISCOVERED by AI

You’ve probably heard of robots.txt and sitemap.xml—those behind-the-scenes files that help search engines crawl and understand your site.

But now there’s a new file you need to know about: llms.txt.

What is llms.txt?

llms.txt is a brand new file designed specifically for Large Language Models (LLMs) like ChatGPT, Google Gemini, Perplexity, and other AI agents.

Think of it as a “cheat sheet” you create for AI, so these smart bots know exactly where to find your most important product data, pages, and even your store policies.

How is it different from robots.txt and sitemap.xml?

• robots.txt tells search engines which parts of your site they’re allowed to crawl (or not).

• sitemap.xml is a detailed map of all your website’s important pages—mainly for search engines like Google or Bing.

• llms.txt is a special instruction manual for AI bots, not traditional search engines. It points directly to content that helps AI answer customer questions about your products, brand, shipping, and more.

Why does this matter?

AI agents are quickly changing how people shop online. They don’t just use Google anymore—buyers are asking ChatGPT for “the best non-toxic baby shampoo under $20,” and the AI picks products based on the data it can find.

If your product info isn’t easy for AI to find and understand, you’re invisible to this new wave of shoppers.

How to use llms.txt

1. Create a file called llms.txt and place it at the root of your website.
   Example: www.yoursite.com/llms.txt

2. Inside the file, add direct links to pages or data you want AI to prioritize.
   These could include:

   • Product feeds (CSV, JSON, etc.)

   • Category pages

   • Detailed FAQs

   • Shipping & return policy

   • About/Brand story

3. Keep it simple—one link per line, and use clear descriptions if allowed.
   (Some early formats support simple comments with a # at the start of the line.)

Example llms.txt for an e-Commerce brand

# Product Feed
https://www.yoursite.com/data/products.csv

# Bestsellers
https://www.yoursite.com/collections/bestsellers

# Shipping & Returns
https://www.yoursite.com/pages/shipping-and-returns

# Detailed FAQ
https://www.yoursite.com/pages/faq

# Brand Story
https://www.yoursite.com/pages/about-us

# Best Seller
Name of best selling product (no link, write it out here)

# Product Info
Description of Best Seller (no link, write it out here)

Best Practices

• Update it whenever you add new products, collections, or important info.

• Make sure the links work and are accessible to anyone (no login required).

• Prioritize pages with clear, rich content—the better your info, the more likely LLMs will feature your products.

Bottom Line

The future of e-commerce discovery is AI-powered. The llms.txt file is your ticket to making sure AI agents see your products and recommend them to buyers.

Set it up, keep it updated, and watch as new customers find you—even if they never use a traditional search engine again.

Tip:
If you’re not sure where to start, export your product catalog as a CSV, upload it to a public (but unlisted) link, and add that link to your llms.txt file. Simple, effective, and AI-friendly.

👀 ”ATTENTION is ALL YOU NEED” - CHANGED A.I. FOREVER

Back in 2017, eight scientists at Google wrote a research paper called “Attention Is All You Need.” Even though that title sounds a little funny, this paper was a game-changer in the world of artificial intelligence.

What Was the Paper About?

Before this paper, computers had a tough time understanding language—like customer questions, reviews, or product details. Old computer programs would read every word in order, one by one, which was slow and not very smart.

But the scientists came up with a new idea called the Transformer. The Transformer lets the computer “pay attention” to the most important words in a sentence, no matter where they appear.

For example, in the sentence, “I want to buy a blue water bottle that’s leak-proof,” the computer now knows “blue,” “water bottle,” and “leak-proof” are the important parts. It can skip the less important stuff.

Why Is This Such a Big Deal?

Because of the Transformer, computers (and AI) can now:

• Understand language much better.

• Answer questions more like a human.

• Translate between languages faster.

• Sort through tons of data in seconds.

This is why today we have chatbots, voice assistants, and shopping agents that sound and act much smarter than they did just a few years ago.

How Does This Affect E-Commerce and Amazon Sellers?

• Smarter Product Search: When a customer searches on Amazon, the AI understands what they really want—even if they type something long or complicated. Your products can show up in front of the right buyers more often.

• AI Shopping Agents: New AI agents can help people find, compare, and buy products for them. In the near future, you might even be marketing to these smart agents instead of just people!

• Better Customer Service: AI chatbots can answer customer questions 24/7, solve problems, and even suggest products. This leads to more sales and happier customers.

• Personalized Recommendations: AI uses everything it “learns” to show customers the products they’re most likely to buy—helping you sell more.

The Big Picture:

What started with one research paper in 2017 has turned into a huge wave of AI tools that are changing e-commerce every day. The “Attention Is All You Need” paper is like the first brick in a giant building—the foundation of everything from smarter Amazon searches to AI-powered shopping helpers.

In short:
If you’re an Amazon seller, understanding that the world is changing because of AI—and that it started with this breakthrough—is important. The way people shop, and the way you reach your customers, is being transformed by the ideas in this paper.

📜  AMAZON PRODUCT REVIEWS - HOW to GET THEM

Remember the recent story on LinkedIn about the brand owners who lost $2 MILLION in just 10 days? That was a 9-figure seller who nearly lost their entire business because of review manipulation accusations.

Your business is too valuable to risk the same nightmare.

Chris McCabe of eCommerce Chris has published a complementary 11-page PDF guide for Amazon sellers all about reviews: “Reviews: What They Are, How To Get Them, and How To Stay Out of Trouble.”

➡️ DOWNLOAD YOUR GUIDE HERE

P.S. If you're generating 7+ figures annually on Amazon, Chris would like to personally invite you to join him at Seller Velocity Lyon, France on June 4th, 2025 for an exclusive, high-level gathering for established Amazon brands navigating today's increasingly complex marketplace.

Always something useful! Could be a handy reference guide, a great software tool you have never heard of, a link to a ton of resources. You never know. Click to find out.

CLICK for TODAY’S MYSTERY (TARIFF RELATED)

🤖  GOOGLE: The AI REVOLUTION is HERE - ARE YOU READY?

Google just dropped a bombshell at I/O 2025 on Monday. If your business isn’t ready, you risk being left behind.

If you sell online—on Amazon, Shopify, Walmart, or your own DTC site—what you learned about SEO, discovery, and checkout just changed overnight. Google I/O 2025 has set a new gold standard: AI is now the center of the consumer journey, and the winners will be those who adapt fastest.

1. AI Search Mode: The Search Game Has Changed

• Conversational, context-aware search is now live for all U.S. users. Instead of typing keywords and getting blue links, shoppers chat with Google—and get AI-generated answers, instant product suggestions, and links to buy.

• SEO is not enough. You must optimize product pages for AI-generated answers. This means:

  • Implement schema markup (Product, FAQ, Review).

  • Use clear, structured content: bullet points, Q&As, and concise summaries.

  • Make sure your content “works” not just for Google, but for every AI bot and assistant (like ChatGPT and Gemini) crawling your site.

• Bottom line: If you’re not optimizing for AI search, you risk becoming invisible—even if you’re already ranking today.

2. Visual Commerce & Virtual Try-On

• Visual search is exploding: Google Lens use is up 65% YoY; “Search Live” lets shoppers video call Google for answers.

• Virtual Try-On for fashion: Customers can now upload photos and see garments rendered on their bodies with photorealistic AI. This is great for engagement and reducing returns, but may slow impulse purchases and require investment in 3D garment models.

• Action: Invest in high-quality images, videos, and consider 3D models for key SKUs—especially in fashion.

3. AI Agent Checkout & Price Tracking

• Frictionless buying: Google’s new AI Agent helps fill in shipping details, applies coupons, and simplifies payment—slashing cart abandonment.

• Price Tracking: Shoppers can subscribe for instant price-drop alerts. This means buyers may wait for deals, making your promo strategy and pricing intelligence more critical than ever.

• Action: Keep Google Merchant Center feeds clean and “intelligent”—well-structured, always up-to-date, and optimized for AI recommendations.

4. Gemini 2.5 & Project Astra: Next-Level Personalization

• Gemini 2.5 Pro: Google’s most advanced AI understands video, images, and context. Your product videos, live demos, and AR assets will now directly boost discovery and conversion.

• Project Astra: Proactive AI that observes, remembers, and suggests—think cart rescue reminders, contextual upsells, and real-time support.

• Action:

  • Start investing in video and interactive AR content.

  • Explore chat widgets and smart assistants to capture abandoned carts and upsell contextually.

5. Rapid Content Creation & UI Testing

• Imagen 4, Veo 3, Stitch AI: These tools supercharge the creation of high-quality images, videos, and even landing pages—automatically.

• SynthID: Invisible watermarks on your AI-generated content can help prove authenticity (think influencer campaigns or unique product demos).

• Action: Use AI to rapidly test, launch, and iterate landing pages and marketing creative. Safeguard your content’s originality with watermarking.

6. Wearables & Omnichannel Shopping: The XR Glasses Era

• Android XR Smart Glasses: Imagine customers browsing your store—physical or virtual—seeing reviews, product details, and even translations overlayed in real time. That’s what’s coming.

• Action: Prepare your product catalog with AR-ready assets and keep an eye on early pilot programs in retail.

7. Workspace AI: Efficiency Multiplier

• Smart replies in Gmail, instant translations in Meet, content suggestions in Docs—AI is streamlining internal operations, freeing up time for strategic growth and cross-border selling.

Strategic Moves for E-Commerce Sellers—Right Now:

1. Audit your structured data. Every product page should have updated schema (Product, Offer, Review, FAQ).
2. Invest in multimedia. High-quality video, 3D models, and AR-ready assets aren’t optional—they’re required for visibility.
3. Test your site with AI crawlers. Check how your content performs in Gemini, ChatGPT, and other AI-driven platforms.
4. Rethink your pricing strategy. Price tracking shifts power to consumers. Monitor competitors and build smart promotions.
5. Prototype proactivity. Try AI assistants and chatbots that can rescue carts and recommend products in real time.
6. Use AI to speed up landing page and content creation. Leverage tools like Stitch AI and Imagen 4.
7. Watch the data. Track consumer adoption of new features (Virtual Try-On, price alerts, etc.) and adjust quickly.

The bottom line:
E-commerce is about to enter its most dramatic transformation since mobile. The sellers who embrace AI-first strategies today will win the next decade.

Go deeper on this - read this great summary

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
71% who discover on TikTok buy on Amazon

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