[ BDSN ] The Secret to Amazon Page 1 Domination

💰 AI AVATARS OUTSELL HUMANS - SHIFT in UGC for ECOM?

The future of user-generated content (UGC) might not involve users at all.

In a jaw-dropping test on June 15th, Chinese influencer Luo Yonghao and co-host Xiao Mu raked in $7.65M in 7 hours—without ever going live themselves.

Instead, AI-generated avatars of the two hosts, powered by Baidu’s generative AI, ran the entire livestream in real-time.

It outperformed their previous “real” livestream by a wide margin.

📌 What Happened:

• The avatars replicated their voices, jokes, and gestures using five years of prior video data.

• Viewers watched for 6+ hours while the AI hosts introduced 133 products—everything from daily essentials to luxury alcohol.

• The AI engaged in live banter with fans, cracked jokes, and even mimicked mannerisms like tapping the table or shifting in their chairs.

📈 Results:

• 13M+ cumulative viewers

• 97,000 words of AI-generated copy

• 8,300+ live actions performed

• Sales >$7.6M, outperforming their real-life hosts

• 80%+ cost reduction in production vs. traditional livestreams

💡 Why This Matters for Ecom Sellers:

• AI influencers can run 24/7 livestreams—without fatigue, breaks, or expensive crews.

• Digital hosts can be trained on your own content or brand voice, delivering pitch-perfect UGC at scale.

• The tech is rapidly maturing. Baidu says over 100,000 AI humans are already active across ecom, education, and healthcare in China.

• Adoption is growing. Digital humans helped boost Baidu’s ecom GMV 11x in one year.

🛍️ Bottom Line:
The rise of AI UGC creators isn’t sci-fi anymore. It's already outperforming real humans. The question isn’t if this will hit the West—it’s when.

📌 Tip for Brands:
Start thinking about how you can train or license your own AI avatars now. In 12 months, waiting might mean falling behind.

Here are a couple tools for Western Sellers that can get you dabbling:

Captions.ai
Arcada.ai

🕹️ AI HIGHLIGHTS on AMAZON: WHAT SELLERS MESS UP

Andrew Bell says AI Highlights aren’t just summaries, they’re powerful trust signals Amazon uses to boost conversions.

Amazon’s language models now pull emotionally charged review snippets and surface them at the top of your product detail page, often before images or bullet points. These highlights are designed to sway buying decisions instantly.

Yet many sellers still misunderstand them:

🔻 Myth #1: “It’s just a nice summary.”
✅ Truth: These are behavior-driven conversion cues. Integrate similar messaging into your images, bullets, and A+ content.

🔻 Myth #2: “No need to optimize for them.”
✅ Truth: Amazon’s AI responds to emotional patterns and common review phrases, not just keywords. Echo high-performing language across your listing.

🔻 Myth #3: “They’re unpredictable.”
✅ Truth: Scattered reviews = scattered highlights. Use product inserts and review requests to guide feedback around key benefits.

🔻 Myth #4: “It’s out of our control.”
✅ Truth: You can shape the input. Listings, inserts, and post-purchase flows should reinforce the story you want AI to tell.

🔻 Myth #5: “They’re not that important.”
✅ Truth: AI Highlights appear before most content. If customers see them first, they must be part of your conversion strategy.

📌 AI Highlights are your product’s new elevator pitch spoken by your customers, curated by AI, and displayed where buying decisions happen.

Optimize accordingly.

Catch Andrew TODAY in a webinar on AI for Amazon Sellers with Bradley Sutton:

🔬 THE IMPENDING DISRUPTION of COMMERCE SEARCH

Jason “RetailGeek” Goldberg of Publicis Commerce and The Jason & Scot Show recently published a paper on his thoughts on agents in commerce.

He’s widely regarded as one of the top e-commerce and retail consultants.

Here are his thoughts:

1. Shift from Keyword to Conversational Search
AI-powered tools (e.g. ChatGPT, Perplexity, Alexa) are enabling users to search conversationally and even complete purchases rather than just clicking through results.

Memory-driven AI personalize experiences based on past behavior, preferences, and context .

2. Rise of Agentic Shopping
AI “agents” are evolving from search tools into autonomous shopping assistants. Examples include:

• Perplexity Pro (late 2024) for conversational product search

• Amazon’s “Buy for Me” (2025) for voice-driven purchases

• ChatGPT with vision for in-store recommendations

• Walmart’s Sparky and Text to Shop apps

These agents can maintain long-term goals like managing pantry inventory and buy on behalf of users. If your brand isn’t visible in these AI memories, you may become invisible .

3. Generative Engine Optimization (GEO)
As AI models generate answers instead of search result pages, traditional SEO isn’t enough. Brands need to adopt GEO:

• Enrich product metadata & schema markup

• Provide AI-friendly content: FAQs, expert reviews

• Submit product feeds and integrate with AI ecosystems (e.g., ChatGPT plugins)

• Monitor AI-generated brand mentions using tools like Revere.ai

4. New Monetization & Attribution Models
AI-driven search alters how ads appear (e.g., fewer ads in Google’s SGE) and how brands pay to play. Monetization is shifting toward:

• Sponsored results in chatbots

• Affiliate-style commissions

• Data-sharing partnerships (e.g. Amazon’s model)

5. Brands: Friend or Foe to AI Agents?
AI agents could become the dominant interface owning discovery, comparison, and transaction phases. Brands must decide: integrate, partner, or compete?

The relationship could shift consumer loyalty away from brands towards the AI agents .

6. Privacy, Trust & Ethics
66% of consumers are uncomfortable letting an AI purchase for them . Brands must proactively address:

• Data governance & clear consent

• Ethical AI frameworks & fairness in recommendations

• Remediation strategies for when issues arise

7. Recommendations: What to Do Now

Additional tools from BDSN to monitor AI search visibility:

https://www.brandlight.ai
https://www.xfunnel.ai
https://ga4hell.com
https://business.adobe.com/products/llm-optimizer.html
https://scrunchai.com
https://www.tryprofound.com

🗜️ TRUMP EXTENDS TIKTOK DEADLINE - SHOULD YOU USE IT?

If you've been sitting on the sidelines, waiting to see what happens to TikTok Shop in the U.S. - the game’s still on.

With the TikTok ban deadline pushed back again to September,, sellers still have a window to test, scale, or dominate the most addictive e-commerce channel in the U.S.

Here’s a no-BS breakdown of the top tools to help you run a real affiliate engine on TikTok Shop—because without it, you’re invisible.

🔧 Native Tools

TikTok Affiliate Center
Start here. It’s TikTok’s built-in system to:

• Find creators based on niche, engagement, and past performance.

• Launch collabs (open or targeted) and manage samples/applications.

• Track orders, commissions, and GMV directly in Seller Center.

Great for early-stage validation. But limited if you're scaling fast.

🤖 AI-Driven Platforms

Euka
Automates outreach and content ideation with:

• 700K+ searchable creators filtered by product match, trends, and Spark ads.

• AI-generated scripts, hooks, and invites.

• Real-time dashboards to monitor replies and GMV.

Social Snowball
Ideal if you're already doing DTC affiliate:

• One dashboard to manage both TikTok Shop and Shopify/Stripe affiliate flows.

• Milestone-based rewards, safe links, and automated creator onboarding.

• Saves and organizes affiliate content for re-use.

Local, Away
For brands serious about scale:

• Curated affiliate matchmaking + trend-based briefs.

• Auto-sends product samples and paid collab offers.

• Built-in payout automation and dynamic commissions.

Brands Meet Creators
Plug-and-play affiliate marketplace:

• Creator discovery based on GMV and ROI estimates.

• Auto-generated briefs and one-click proposals.

• Instant payouts and auto-renewing top-performers.

Taboost
Zero-fee agency with deep Shop access:

• Vetted affiliate network + white-glove onboarding.

• Coaching, gifting, and performance-based incentives.

• Trusted TikTok-native partner (huge advantage).

Social Army
Education-first affiliate community:

• Access top earners through Discord and private deals.

• Weekly Q&A, campaign coaching, and contests.

• Above-market commission deals, often with retainers.

FastMoss
Use their monthly Creator Agency Rankings to find vetted agency partners by performance.

Helium 10
Helium 10 has brand new tools that let you search for both Amazon and TikTok creators, get contact info, see their social media and everything they promote.

Is It Worth It?

✅ Yes—but only if you go in with a real affiliate plan.
❌ No—if you're hoping to "test the waters" without grinding.

TikTok Shop success =
💥 Dozens of seed units
💥 Weeks of creator follow-up
💥 A content war room

But when it hits? It really hits.

🐶  MEET KONA

As long-time readers of this newsletter know, I had to put my dog Zoe down last October.

It was the hardest thing I have ever done. You can read my story here on how she influenced my Amazon brands (have a tissue ready).

On Sunday (yesterday), I drove the 5-hour roundtrip from Austin up to south central Oklahoma to pick up Kona, an 8-week old female Miniature Dachshund.

She has no clue how spoiled she is about to be.

On Mother’s Day last month, I asked my mom what was something I had done in the past that made her super proud. To my surprise, she said “the way you treated Zoe.”

Well, there’s a new Queen at the Kingdom compound now.

And she is precious.

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
1,000 new millionaires are minted daily in the USA