[ BDSN ] The big six CTR factors for boosting Amazon listings

HAPPENING TODAY inside the BDSC - don’t miss it!

💰 TOOL HELPS YOU PRESENT a CONSISTENT BRAND VOICE

How do you present a consistent brand voice and scale at the same time? Use a brand voice agent to evaluate exactly how your new copy or image scores compared to your brand guidelines.

Parsimony's (from Dream 100 member Steve Simonson) Brand Voice Check Agent is an AI tool that scores your content (both copy and images) against your brand guidelines to ensure consistency across all marketing materials.

Key Benefits for Amazon Sellers:

Content Consistency at Scale - The tool evaluates ad copy, blog posts, emails, and other content against your tone, style, and messaging guidelines, giving instant feedback on whether content hits the right note or needs adjustment.

Visual Brand Compliance - Images get scored against brand guidelines including colors, style, composition, and overall feel, with clear scorecards replacing guesswork about whether visuals are "on-brand."

Streamlined Workflow - Simply upload your brand guidelines once and the agent learns your standards, then checks every piece of content against the same consistent criteria without manual setup.

Cost and Time Savings - The tool eliminates back-and-forth reviews by catching off-brand content before publication, leading to faster approvals, fewer revisions, and reduced wasted ad spend.

ROI Impact: Faster approvals, lower costs through fewer revisions, quicker campaign launches, and long-term efficiency gains. The agent helps you spend less, launch faster, and keep your brand looking sharp everywhere it shows up.

Bottom Line for Sellers: This tool helps Amazon sellers maintain consistent branding across all touchpoints while reducing the time and cost of content review processes.

This page includes a live demo using Liquid Death's brand voice as a test case for readers to try the scoring system with their own text or images.

Steve is kindly offering an extended trial as an exclusive to BDSN readers as a courtesy. All you have to do is sign up at chat.parismony.com and then email [email protected] to clone the brand voice checker GPT. Then upload your own style guide (or use manus.im to make one).

The Returns Infrastructure
Behind Top 100 Amazon Sellers

Axiom Return Solutions offers full-stack returns management solutions for private label sellers, brands, agencies and accelerators.

Axiom Return Solutions empowers small, mid-market and large brands to streamline returns, maximize reclamation, and scale revenue recovery with end-to-end processing, custom SOPs, and portals.

Elite sellers rely on us to stay ahead.

Special offer: FREE PORTAL BUILDOUT if you mention Kevin King and the BDSN ($499 value- valid until 10/31/2025)

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🎉 HEADED to ACCELERATE? LIST of NETWORKING PARTIES

Over 3,500 sellers are expected to descend upon Seattle next week for Amazon’s official seller conference called “Accelerate.” It’s the largest Amazon-focused event in the United States.

The content is typically very corporate and rah-rah, but the ability to speak with Amazon directly via the onsite Seller Cafe to fix problems on your seller account, sometimes on the spot, is invaluable. And this year they are adding some roundtable discussions too.

Last year one of the attendees at the first BDSS Market Masters had been fighting for over 6 months to get his 7-figure seller account reinstated. After speaking with the experts at Market Masters, he changed his return ticket to fly to Seattle direct from Austin. Two days later he was in tears as he was able to speak with someone and get his account back up.

Amazon spares no expense, providing meals, snacks and lots of goodies all day long, as well as a huge official party on Wednesday night.

Booths for sponsors cost north of $60K, so a lot of folks not willing to fork over that much organize satellite parties and events. They often include dinner, drinks and more along with networking. Some are for agencies only, some are for sellers only.

The two different lists below highlighting all the parties are worth checking out if you plan on being in Seattle. If you are selling over $1 million, you’re welcome to join Kevin King and others for dinner Tuesday night.

MerchantSpring list of Accelerate satellite events

E-com Triage list of Accelerate satellite parties and events

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🇨🇳 CHINESE MULTI-BILLION DOLLAR FAKE GOODS PIPELINE

A bombshell U.S. investigation has exposed the massive scale of counterfeit goods flooding American markets through Chinese e-commerce platforms and the implications for legitimate Amazon sellers are significant.

The Staggering Numbers

The investigation reveals that China exported a whopping $108.4 billion in e-commerce goods to the U.S. in 2024 alone. That’s more than triple what they sent to the UK ($35.0B) or Germany ($17.1B).

Even more concerning: U.S. Customs seized 27.9 million counterfeit items from China and Hong Kong in fiscal year 2024, valued at $5.02 billion at retail prices. This represents 90% of all counterfeit seizures in the United States.

The top categories of seized fakes:

• Watches and jewelry: $951 million

• Handbags and wallets: $555 million

• Apparel: $356 million

The Real Cost to Legitimate Sellers

The counterfeit crisis is hitting legitimate businesses hard:

• $54.1 billion in lost sales for U.S. businesses annually

• 283,400 retail jobs eliminated due to counterfeit competition

• $13.5 billion in lost tax revenue each year

Perhaps most alarming: enforcement is barely scratching the surface. The total estimated value of Chinese counterfeits entering the U.S. in 2019 was $45.5 billion, meaning most fake goods never get caught.

For legitimate Amazon sellers, this flood of counterfeits creates unfair competition from unsafe, low-quality products that can undercut prices dramatically. While you're following Amazon's strict guidelines and quality standards, counterfeit sellers are bypassing these protections entirely.

🧨 WHAT ACTUALLY MOVES the NEEDLE on AMAZON

Based on real performance data from live client accounts, MrPrime has identified the conversion hierarchy that drives Amazon sales based on proven results.

🎯 The Big 3 (55% of conversion impact):

• Main Image (22%) - The ultimate scroll-stopper. One brand saw 67% revenue growth in 14 days from this change alone

• Title (18%) - Keywords + readability matter more than stuffing. Amazon's AI rewards clarity over keyword density

• Price Psychology (15%) - Simple shifts like $39.99 vs $40.00 can swing conversions by 20%, especially under $50

📊 The Middle Tier (30% impact):

• Bullets (12%) - First two bullets are crucial on mobile. Focus on emotional triggers, not keyword dumps

• Gallery Images (10%) - Image 2 often outperforms entire A+ Content sections

• Reviews (8%) - Below 4.3 stars = sharp conversion drops

⚠️ The Overrated Elements:

• Backend Search Terms (5%) -Good for indexing but minimal conversion impact

• A+ Content (4%) - Only 30% of mobile users scroll to see it

• Premium A+ (1%) - Best reserved for $500+ products

💰 Real Results: One $40K/month product focused solely on the top 5 conversion levers and hit $127K the following month.

The 77% Rule: Main image + title + price + first two bullets + gallery image 2 = ~77% of your conversion potential. Everything else? Likely optimization theater.

Note: Percentages vary by niche and season, but the hierarchy remains consistent across categories.

🔎  AMAZON LENS CREATES LIVE COMPETITION for SELLERS

Amazon has unveiled Lens Live, a significant upgrade to its visual search capabilities that could reshape how customers discover and purchase products.

The new AI-powered feature, now available to tens of millions of U.S. customers on iOS, allows shoppers to instantly scan real-world products with their phone cameras and see matching Amazon items in real-time.

How Lens Live Works

Unlike the existing Amazon Lens tool that requires taking photos or uploading images, Lens Live operates continuously as customers point their phones at products.

The feature displays matching Amazon items in a swipeable carousel at the bottom of the screen, enabling immediate price and product comparisons.

Key capabilities include:

• Real-time product scanning and matching

• Direct add-to-cart functionality from the camera view

• Wish list saving without leaving the scanning interface

• Integration with Amazon's AI assistant Rufus for product insights and summaries

What This Means for Amazon Sellers

Increased Competition: Lens Live makes it easier than ever for customers to comparison shop while in physical retail stores, potentially pulling sales away from brick-and-mortar competitors toward Amazon sellers.

Real-Time Discovery: Your products can now be discovered instantly when customers encounter similar items in the real world, creating new pathways for product visibility beyond traditional search.

AI-Enhanced Shopping Experience: The integration with Rufus means customers can get immediate product insights, reviews summaries, and answers to questions while viewing your listings through Lens Live.

Amazon is leveraging significant AI resources for this launch, including AWS-managed services like Amazon OpenSearch and SageMaker. The system uses on-device computer vision models for real-time object detection and deep learning visual embedding to match against billions of Amazon products.

Lens Live is currently available to tens of millions of U.S. customers on iOS, with broader rollout planned for coming weeks and months. The feature complements rather than replaces existing Amazon Lens functionality.

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
By 2030 social shopping is expected to be $6.2 trillion.