The #1 question at the recent BDSS 13 Virtual was “How do I extract all my reviews (or a competitor’s) now that Helium 10 and other tools have removed that option at Amazon’s request?”

Tools like Voc.ai and Seller Sprite still do it, but Ecom Mastery AI Nashville speaker Jo Lambadjieva recently shared a better way in her AI for Ecom newsletter.

The Solution: Apify

Apify is a marketplace of specialized data scrapers built by developers. Unlike all-in-one tools, you get dedicated "actors" for specific tasks, including Amazon review extraction.

Step 1: Use the Tool

Step 2: Configure Your Extraction

Essential Settings:

Smart Filters:

Step 3: Run It

Step 4: Export Data

Download as:

Each review includes: title, text, rating, date, verified status, media URLs

Step 5: Generate Insights with AI

Upload to Claude/ChatGPT with this prompt to generate a FAQ:

Cost Management Tips

✓ Start small: Test with 1 page before scaling
✓ Use filters: Star ratings + keywords = lower costs
✓ Schedule regular small runs vs. one massive scrape
✓ Save configurations for repeat extractions
✓ Double-check ASINs before running (bad codes waste credits)

When Amazon blocks your review tools, Apify's specialized scrapers keep your competitive research running, and AI transforms that data into buyer intelligence.

BDSS Dream 100 member Adam Heist hasn't been able to stop thinking about this.

You know that feeling when you realize you've been doing something wrong for years? Not like, a little wrong. Like, fundamentally wrong. Like you've been playing poker and someone finally tells you that everyone else at the table has been able to see your cards the whole time.

Amazon has been sitting on everything. The actual reasons people return products, and not the generic dropdown bullshit, the real reasons. The searches that get typed in and go nowhere because nobody's made the thing yet. The questions people ask right before they decide to buy or bounce. Demographics. Sentiment. The whole picture.

And we've been out here scraping reviews and running Helium 10 searches like that's the game.

It's not the game. It never was.

Then he built AI that turns it into a playbook: product ideas, image strategy, listings that actually speak to what people want.

He put it all in a video. And he’s giving away everything. The extension. The AI skills. All of it. Watch the video for the SOP and to get access.

He’s not launching a course. No paid community. Just ... here's the thing he built, and he hopes it helps ...

The numbers tell a familiar story: social media still commands 35.8% of all mobile usage. But here's what the surface metrics don't show: the quality of that attention is deteriorating fast.

While most DTC brands are locked in bidding wars for Instagram and TikTok placements, a massive shift is happening underneath: mobile gaming hit 47 billion downloads in 2025, and for Gen Z specifically, gaming now beats TV and streaming in weekly hours (12.2 vs 11.8).

The real opportunity isn't where people spend time. It's where they spend attention.

The Psychology Gap: Doomscroll vs. Flow State

Social Media Mindset:

Gaming Mindset:

Here's the unlock: In gaming, a 15-second ad isn't something users tolerate, it's something they choose in exchange for power-ups, extra lives, or boosts. You're not interrupting their experience; you're enabling their win.

When you help someone achieve their goal, the psychological barrier to purchase drops. You shift from annoyance to utility.

The Arbitrage Window Is Open

While CPMs on Meta and TikTok continue climbing as competition intensifies, mobile gaming offers access to one of the world's largest ad inventory pools that most ecom brands haven't touched yet.

Translation: massive supply, thin competition, and users who are actually paying attention.

Probably the most popular platform to reach gamers is AppLovin.

5 Tactics to Win in Gaming Ads

1. Link Your CTA to the Game Reward Don't just blast your product. Align it with what they're doing. Example: "Need a boost IRL? Here's 20% off while you wait for your next life."

2. Go Longer 81% of gaming ad spend goes to ads 31+ seconds. Users in flow state aren't scrolling, they're settled in. Use that time.

3. Hook in 5 Seconds Many gaming ads are unskippable for 7 seconds. Your brand and problem statement must land in the first 5, or you've lost them.

4. Rotate Creative Weekly Ad blindness hits faster in gaming environments. Run 3-5 creative variations and swap them weekly.

5. Test Playable Elements Interactive ads (swipe to reveal, choose your bundle) hold attention longer than static video, and you don't need a dev team to build them.

Social platforms gave ecom brands unprecedented scale. But as competition saturates the feed and attention quality declines, the next wave of growth will come from going where attention is underpriced and engagement is real.

Gaming ads aren't a replacement for social, they're the arbitrage opportunity while everyone else is still fighting for feed space.

The brands testing this channel now are buying undivided attention at pre-2018 social prices.

That window won't stay open forever.

According to Paul Harvey in his Rankster newsletter, Hai Mag (CEO of EVA AI, 25+ years in enterprise tech, former Oracle VP) recently made a striking observation:

99% of what's marketed as "AI" in the Amazon ecosystem is actually just rule-based automation.

Here's what that really means:

Most "AI-powered" tools operate like this:

That's not artificial intelligence. That's a conditional statement. It’s an if-then rule that could be written in basic programming.

Why Everyone's Calling It AI

Every agency and tool now claims:

But as Harvey highlights through Hai's expertise, there's a fundamental difference between rule-based automation and true AI.

Why This Distinction Actually Matters

Real AI learns patterns, adapts dynamically, and identifies insights humans miss.

Harvey shares Hai's example: When your competitor goes out of stock, your sales spike and ACOS drops. A rule-based system interprets this as peak performance and doubles down.

But you're not actually performing better, you're just temporarily the only option available.

True AI considers broader context: competitor inventory levels, market share fluctuations, seasonality patterns, and more. It distinguishes between genuine optimization and circumstantial advantages.

That's the gap between automation and intelligence. One follows predetermined rules. The other actually analyzes and adapts.

Caveat Emptor.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
Amazon delivered 8 billion same or next day in USA in 2025.