[ BDSN ] She made her first million at age 17

💰 TIME SAVING CLAUDE CHROME EXTENSION for SELLERS

BDSS Dream 100 member Mansour Norouzi says Claude just dropped a new Chrome extension, and it’s not just another “agent that clicks around the web.”

He posted all about it inside the Billion Dollar Sellers Club.

What makes it different is workflow recording.

You can literally:

▪️Record yourself doing a task in Chrome
▪️Talk through why you’re doing each step (audio + screen)
▪️Let Claude watch, understand, and document the process
▪️Turn that into a reusable shortcut that can:

➡ Run on demand
➡ Or run on a schedule

That’s wild.

Think about all the boring, repeatable stuff you do every day.

As a brand owner, this is huge:

✦ Checking customer reviews → flagging ones that need a response
Reviewing account health daily
✦ Scanning inventory to catch suppressed ASINs or issues early
✦ Downloading reports
✦ Doing the same “morning checks” over and over again

Instead of doing those tasks … You can teach Claude once and let it run.

This feels like the early days of something much bigger.

Not just “AI answers questions,” but AI actually runs workflows.

There are massive use cases for:

Brand owners
Agency owners
Operators drowning in repeatable tasks

And this is clearly just v1.

👉 What repetitive task would you immediately hand off to this?

💸 WHAT DOES IT TAKE to MAKE A MILLION BUCKS at AGE 17?

In this episode of Marketing Misfits, Norm Farrar and Kevin King speak with Makenna Riley to break down how she started making money online at 12 years old, launched profitable businesses during COVID, and helped her mom, infomercial legend Forbes Riley, pivot online when the world shut down.

This is not a hype story. Makenna walks through the exact sequence of skills, mindset, marketing systems, and execution that turned webinars, funnels, and paid ads into real revenue — fast.

🕹️ TIKTOK SHOP GROWTH TACTICS

Paul Harvey from Rankster says most sellers are doing TikTok Shop all wrong. He emphasizes using The Sniper Approach + GMV Max + Hero Program

The Core Problem

• Random sampling destroys ROI: One brand sent 300 samples → 749 videos → 21 sales → $9,000 spent for $400 revenue

• Low conversion rates: Out of 3,000 affiliates who got samples, only 32 (1.1%) drove ANY sales

• BUT: Those 32 high-performers generated over $100,000

Tactic 1: The Sniper Approach (Quality Over Quantity)

Target Benchmarks:

• Response rate: 3-8%

• Post rate: 90%+

• Videos per affiliate: 2-4/month

• Cost per video: $15-30 in samples

Implementation:

• Find the few creators who actually convert, then build relationships

• Use VAs ($400-640/month) + software ($97-497/month)

• Tools: Blazi, Cruva, Euka

Or check out this new feature in Helium 10 to find them:

Tactic 2: GMV Max Campaigns (Predictable Revenue)

What It Does:

• TikTok's automated ad platform optimizing for total sales

• Counts BOTH paid AND organic GMV

• Amplifies organic content that's already working

Performance Expectations:

• 10x ROI at campaign start

• Matures to 3-4x ROI at scale

• 2-3x ROAS on hero SKU campaigns

Setup (3 Fields):

1. Select products

2. Set target ROI (start high, decrease to find balance)

3. Set daily budget

Success Requirements:

• Add 5-10 new creatives weekly

• Need 32+ total creatives

• Sort videos by GMV (high to low) and prioritize top performers

The Flywheel:

1. Affiliates post organic videos

2. Identify top 10% performers

3. Launch GMV Max campaigns

4. Ads drive sales → affiliates create more content

5. More content → better GMV Max performance

6. Repeat for compounding growth

Tactic 3: Hero Program (Free Traffic + Ad Credits)

Investment Per SKU:

• 20 samples sent ($300-400 COGS)

• $200-400 ad spend

• Total: $500-600

Return:

• 30-40% traffic lift = $1,500-2,000+ monthly value

• 3-4x ROI just from qualifying

Qualification Checklist (Per SKU):

1. Send ~20 samples for the SKU

2. Spend ~$200-400 on ads for that SKU

3. Wait 2-4 weeks

4. Claim rewards immediately (credits expire in 30-60 days)

5. Enable Hero badge on listing

6. Repeat for next SKU

Three Tiers:

Milestone:

• 20 samples + $200-400 ads

• 5-10% traffic lift + badge

Rising:

• 50 samples + $500 ads

• 15-20% lift + $50-100 ad credits

All-Star:

• 100+ samples + $1,000+ ads

• 30-40% lift + $200-500 monthly credits + dedicated account manager

View the full SOPs:
Tactic 1
Tactic 2
Tactic 3

🚀 HOLIDAY 2025: THE AI-POWERED SHOPPING SEASON

The Numbers:

• Overall retail spending up 4.2% YoY (Visa)

• E-commerce grew 7.8% while capturing 27% of total retail spend

• Global online sales topped $1 trillion by mid-December

• U.S. online sales hit $238B (Nov 1-Dec 15), up 4%

What Changed: This was the first holiday season where AI fundamentally shaped shopping behavior. Nearly half of consumers used AI for comparison shopping and gift discovery. Shoppers spent 35% more time on sites doing research, moving from impulse buys to informed decisions.

Category Winners:

• Electronics led with 5.8% growth (AI-era device upgrades)

• Apparel up 5.3%

• Home improvement struggled (down 1%)

The AI Advantage: Retailers with AI shopping agents on their sites grew sales at double the rate (7.2% vs 3.6%) of competitors without them. AI tools influenced 18-22% of all e-commerce transactions.

Bottom Line: Consumers showed caution and uncertainty but still spent, they just did more homework first. The winners were brands that met shoppers with AI-powered assistance during that extended research phase.

BNPL usage up 6% | Returns down 2.5% through mid-December

🗜️ AMAZON’S NEW AI-POWERED AD INSTRUCTIONS

George Meresa from Clear Ads pints out Amazon has quietly launched a game-changing beta feature that fundamentally shifts how advertising works on the platform.

It's called Instructions, and it allows your ads to answer shopper questions before they're even asked.

How It Works:

Amazon's AI now reads your entire product ecosystem: your detail page, Brand Store, catalog, and campaign history, then generates micro-answers that appear directly in your ads when shoppers show purchase hesitation.

Questions like:

• "Is this easy to install?"

• "How long does the battery last?"

• "Is this Bluetooth compatible?"

These get answered instantly, inline, without the shopper needing to search, type, or leave your ad. The friction disappears. The sale happens faster.

The Bigger Shift

This isn't just a new ad feature, it's a fundamental restructuring of how Amazon ads operate. Your ads are no longer just sponsoring keywords or search terms. Amazon is now generating the questions itself, then selecting which ads should pay to answer them.

Think of it as Rufus, but monetized. Amazon has rebuilt its ad system to fit the AI shopping experience without disrupting the buyer's flow.

What This Means for Your Business

Your success with this new system depends on three things:

1. Your detail page is now mission-critical – It's the source of truth the AI pulls from

2. Structured data determines discoverability – If Amazon's AI can't parse your content, you won't get picked

3. Content quality = ad performance – Better product information means better AI-generated responses, which means more ad placements

We're witnessing the birth of prompt-level advertising. The keyword era isn't over, but the intent era has officially begun.

Amazon rebuilt search around AI with Rufus. Now they're rebuilding ads around the questions that AI creates. Sellers who optimize for AI comprehension, not just keyword density, will dominate the next phase of Amazon advertising.

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
Chinese New Year is Feb 17 - Mar 3, 2026