[ BDSN ] SEO goldmine Amazon sellers should know

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Everything you need to 3-10x your revenue in one weekend

👀 UNDERSTANDING YOUR AMAZON CUSTOMERS

How to Match Your Product Listings and Marketing to Where Your Customers Actually Are in Their Buying Journey

As Amazon sellers, we often focus intensely on product features, keywords, and pricing. But there's a critical element many of us overlook: understanding exactly where our potential customers are in their buying journey.

Marketing legend Eugene Schwartz identified five distinct stages of awareness that every buyer moves through, and understanding these stages can transform how you approach your Amazon listings and advertising.

The Five Stages Every Amazon Shopper Goes Through

Stage 1: Unaware These potential customers don't even realize they have a problem your product could solve. They're not searching for anything related to your product category yet. For Amazon sellers, this stage is less relevant since most shoppers come to the platform with some level of intent.

Stage 2: Problem Aware The shopper knows they have a problem but hasn't started researching solutions. They might search for things like "why does my back hurt when I work" rather than "ergonomic office chair." Your content should focus on the problem and gently introduce solutions.

Stage 3: Solution Aware Now they're actively researching solutions. They know ergonomic chairs exist but don't know which specific products to consider. Your listings should emphasize how your product category solves their problem, with less focus on your specific brand.

Stage 4: Product Aware These shoppers are comparing specific products, including yours. They're reading reviews, comparing features, and checking prices. This is where detailed bullet points, comparison charts, and competitive advantages become crucial.

Stage 5: Most Aware They're ready to buy—they just need that final push. These customers respond to urgency, limited-time offers, and clear calls-to-action. Your retargeting ads and follow-up emails should be simple and direct.

Practical Applications for Amazon Sellers

Match Your Keywords to Awareness Stages: Use problem-focused keywords for stages 2-3 ("lower back pain relief") and product-specific keywords for stages 4-5 ("Herman Miller office chair alternative").

Adjust Your Listing Copy: Front-load problem-solving benefits for earlier stages, and lead with specific features and differentiators for later stages.

Tailor Your Advertising: Sponsored Brand campaigns work well for solution-aware customers, while Sponsored Product ads target product-aware shoppers who are ready to compare options.

Optimize Your Images: Use lifestyle images showing problems being solved for earlier stages, and detailed feature callouts for later stages.

The key insight? As Schwartz noted, "the more aware your market, the easier the selling job." Customers further along in their journey need less convincing and more specific information to make their final decision.

By understanding where your potential customers are in their awareness journey, you can create more targeted, effective marketing that meets them exactly where they are—and guides them naturally toward your products.

🔭 YOU GOTTA SEE THIS

What if you could turn anything into a must-have product just by how you pitch it.

In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce.

Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want.

Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit.

🥇  SEO GOLDMINE AMAZON SELLERS SHOULD KNOW

As an Amazon seller, you're constantly looking for ways to boost your product visibility and drive more organic traffic.

While most sellers focus on keyword optimization within their listings, there's a powerful SEO element that often gets overlooked: your product's canonical URL. Understanding and leveraging this feature could be the competitive edge you've been searching for.

What Is a Canonical URL?

A canonical URL is the "official" web address that search engines like Google use to identify and index your Amazon listing. Think of it as your product's permanent digital address on the web. When Google crawls and indexes your product, it uses this canonical URL as the authoritative source.

Here's what a proper Amazon canonical URL looks like:

https://www.amazon.com/Elite-Athletics-Hydration-Boost-Powder/dp/B0132QYNZ4

Notice how the URL contains actual keywords from the product title, separated by hyphens. This isn't just for aesthetics – it's a powerful SEO signal.

Compare that to a non-canonical URL:

https://www.amazon.com/dp/product/B00G2TQNZ4

The difference is striking. The second URL provides zero keyword context to search engines.

Why Canonical URLs Matter for SEO

The SEO value of canonical URLs cannot be overstated. Here's why they're crucial:

Google indexes your listing's canonical URL. When someone searches for your product-related keywords on Google, the canonical URL plays a significant role in determining whether your Amazon listing appears in search results.

Keywords in the canonical drive major keyword power within Google's organic search. The keywords embedded in your canonical URL act as strong relevancy signals to Google's algorithm. When your target keywords appear in both your listing title and your URL, it reinforces the topical relevance of your product.

This means your Amazon listing isn't just competing within Amazon's ecosystem, it's also competing in Google's vast search results, potentially driving additional traffic to your product.

The Old Traditional Approach: Manual Optimization

Historically, controlling your canonical URL required a manual, time-intensive process:

Sellers would place a : or - directly after the most important words/phrase in the beginning of your title.

The words placed before the hyphen (up to 5) will be placed in your listings canonical.

EXAMPLE:

Title:
Vernal Repair Care Eye Gel - Best Anti Aging Eye Treatment - For Puffy Eyes, Dark Circles, Under Eye Bags & More - 0.5 fl oz

Canonical: https://www.amazon.com/Vernal-Repair-Care-Eye-Gel/dp/B00J8UJNU6

The AI Revolution: Smarter Canonical URL Optimization

Today's sellers have a powerful new tool at their disposal: artificial intelligence. Here's a streamlined approach from BDSS Dream 10 member Leo Sgovio that leverages AI to optimize your canonical URLs:

Step 1: Competitive Intelligence

Create a Google spreadsheet and document the canonical URLs of all your main competitors. This gives you insight into which keywords are already being targeted in your niche by Amazon.

Step 2: AI-Powered URL Generation

Use ChatGPT or similar AI tools with a specific prompt like: "Generate a canonical URL that includes keywords 'hydration boost powder electrolytes' while keeping the URL unique and different from these competitor URLs: [insert competitor URLs]."

Step 3: Reverse Engineer Your Title

Here's the crucial part: once you have your AI-generated canonical URL, write your product title using the keywords in the same order as they appear in the URL. This ensures Amazon generates the canonical URL you want.

Step 4: Account for Stop Words

Remember that Amazon automatically removes stop words ("and," "or," "if," "for," "a," "the," etc.) when generating URLs. Plan accordingly.

For example:

• Title: "Soccer Ball for a 8 Year Old"

• Resulting URL: /soccer-ball-8-year-old/

The stop words "for" and "a" disappear in the URL generation process.

Iterate intelligently. It may take several attempts to create a URL and title combination that reads naturally while maintaining strong SEO value. Don't settle for the first attempt.

Think beyond Amazon. Remember that your canonical URL optimization isn't just about Amazon's internal search – you're also optimizing for Google's organic search results.

Test and measure. Track your organic traffic from Google to see how canonical URL optimization impacts your overall visibility.

Canonical URL optimization represents a unique opportunity to kill two birds with one stone: improve your Amazon listing's discoverability while simultaneously boosting your presence in Google's search results. Don't let this hidden SEO goldmine remain buried in your optimization strategy.

📱  TIKTOK MAKES a DEAL to STAY ALIVE IN USA

The US and China have reached an agreement to keep TikTok operational in the United States, avoiding a shutdown that was set for yesterday, September 17. The deal requires TikTok's American assets to be transferred from Chinese parent company ByteDance to US-controlled ownership.

Key Deal Structure:

• ByteDance will retain 19.9% ownership (largest single stake, but under the 20% threshold)

• A US consortium will hold 80% ownership, including current ByteDance investors like Susquehanna International Group, General Atlantic, and KKR

• New investors include Andreessen Horowitz, with Oracle and Silver Lake also expected to participate

• The new US entity will have an American-dominated board with one government-designated member

Timeline and Next Steps:

• Original September 17 deadline extended to December 16

• Deal expected to close within 30-45 days

• Final confirmation anticipated Friday in a call between President Trump and Chinese President Xi Jinping

• May require Congressional approval

TikTok serves 170 million US users and has been a significant platform for political communications. Trump, who has 15 million TikTok followers, credited the platform with helping his re-election and launched an official White House TikTok account last month.

The agreement resolves nearly a year-long saga stemming from national security concerns about Chinese government access to US user data, while allowing the popular social media platform to continue operations under US control.

📽️ BLUEPRINT of WINNING SHOPPABLE VIDEOS

As Amazon continues to expand its video commerce capabilities and social shopping features, understanding the anatomy of high-converting shoppable videos has become essential for sellers looking to stay competitive.

Whether you're creating content for Amazon's own video features, social media campaigns, or external traffic driving to your listings, mastering this formula can dramatically impact your conversion rates.

Stephanie Tramicheck, publisher of the TikTok Shop Insights Newsletter, recently shared the universal formula that drives sales.

Every successful shoppable video follows the same four-part structure that mirrors the customer journey from discovery to purchase:

Hook (0-3 seconds) → Capture attention immediately with visual intrigue, bold statements, or unexpected moments that make viewers pause their scroll.

Message/Story (3-15 seconds) → Identify a relatable problem your target customer faces, introduce your product as the hero, and demonstrate the transformation.

Proof (15-25 seconds) → Stack evidence through demonstrations, comparisons, testimonials, or dramatic tests that eliminate buyer hesitation.

Call-to-Action (Final 5 seconds) → Create urgency with limited-time offers, bundle deals, or scarcity messaging while directing viewers exactly where to buy.

Case Study: How One Screen Protector Brand Nailed the Formula

Consider this viral example from a screen protector brand that generated millions in sales using this exact framework:

The Hook: Opening with a hydrogel film literally on fire instantly stops the scroll. Viewers think, "What's happening here?" and stay engaged to find out.

The Story: The creator doubles down on the problem by showing multiple ways typical screen protectors fail—scratching, bending, breaking under normal use. This builds emotional investment in finding a better solution.

The Proof: Instead of just claiming superiority, the video demonstrates it. Water tests, scratch resistance, even hammer strikes on the actual product. Each test eliminates another potential objection.

The CTA: Multiple urgency layers drive immediate action: annual sale (scarcity), buy-2-get-1 deals (value), volume discounts (increased AOV), and countdown timers (time pressure).

The result? A video that doesn't just showcase a product—it builds an irresistible case for why viewers need to buy now.

Category-Specific Adaptations

While the core structure remains constant, successful Amazon sellers adapt the formula to their product categories:

Fashion & Apparel: Focus on try-on content showing fit, movement, and styling versatility. Proof comes through demonstrating comfort, durability, or how the item solves specific wardrobe challenges.

Beauty & Personal Care: Before/after transformations are your hook. Show texture, application ease, and real results. Stack proof through multiple use cases or comparison with competitors.

Home & Garden: Problem-solution narratives work exceptionally well. Show the frustration of current solutions, then demonstrate how your product simplifies or improves the situation.

Electronics & Tech: Unboxing creates anticipation, but tutorials drive conversions. Focus on solving real problems customers face, not just listing features.

Finding Your Content Inspiration Goldmine

Smart sellers don't create in isolation, they study what's already working:

TikTok Seller Center: The "Get Inspired" section within the Shoppable Video Hub shows top performers in your category. Filter by hashtags, trending audio, or specific product types to find patterns worth adapting.

TikTok Creative Center: Beyond just entertainment content, this reveals which ad formats and hooks are driving actual commerce results across categories.

Symphony Assistant: For sellers already running TikTok ads, this AI tool suggests scripts and creative directions based on your product and target audience.

Third-Party Script Tools: Platforms like BrandsMeetCreators offer viral script frameworks specifically designed for product marketing, though these require additional investment.

The Testing Imperative

The most successful Amazon sellers don't just create one video and hope for the best. They treat video creation like product development, constantly testing, iterating, and optimizing based on performance data.

Test different hooks with the same product story. Try various proof points for the same claim. Experiment with urgency tactics and offer structures. The goal isn't perfection on the first attempt; it's finding your repeatable pattern through systematic experimentation.

Start with the Hook → Story → Proof → CTA framework, adapt it to your category, study what's working for others, and commit to relentless testing. Your conversion rates and your bottom line will thank you.

✌🏼 Have a great weekend.

See you again on Monday.

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