[ BDSN ] 🏧 Ranking works different than you think

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🏧 RANKING WORKS DIFFERENT than YOU THINK

In a revealing episode of "Seller Sessions," Garfield, an expert in Amazon ranking methodologies, discusses the advanced concept of GE rank—a nuanced understanding of how inventory levels correlate with local rankings on Amazon.

Unlike traditional keyword trackers that provide data for a singular location, GE rank utilizes a broader scope that encompasses 400-500 zones, capturing a more accurate picture of product rankings across different regions.

Garfield shares success stories of clients who experienced dramatic revenue increases by adopting his innovative ranking strategies.

According to Garfield, Amazon’s tools are designed to benefit Amazon's revenue rather than helping sellers achieve cost-effective advertising and sales growth.

Garfield advocates for a more scientific approach to ranking on Amazon, suggesting that sellers must understand and utilize correct data to avoid unnecessary ad spending and to optimize their rankings effectively.

His insights point to a potential shift from artful guesswork in product ranking to a more precise, scientifically driven strategy that can significantly enhance sellers' profitability and market presence.

📊 TIKTOK RELEASES SELLER & SALES STATS

TikTok has released its first TikTok Shop Safety Report, highlighting its commitment to platform safety.

TikTok reported that more than 500,000 merchants were selling to US users on its app at the end of 2023, more than double the number from three months earlier, as the video service stepped up its e-commerce effort.

Key points from the report for July-December 2023:

1. TikTok Shop expanded globally, reaching over 15 million worldwide sellers.

2. TikTok invested $400m in platform safety and has a team of 7,500 dedicated professionals.

3. 6 million sellers were onboarded, while 2 million registrations were declined.

4. 37 million products were blocked from listing for not meeting TikTok's policies.
   
   TikTok Shop is approaching $4 billion in annual revenue, and its most popular items are selling at staggering rates.
   
   GuruNanda’s $7.50 Pulling Oil — a mouthwash alternative — is its bestselling product, with 1.6m unit sales totaling $11.9m+.
   
   It’s followed by Mila Mi Amor’s 15 Day Cleanse (820k units sold), Canvas Beauty Brand’s Body Glaze (568k), Halara’s High Waisted Plicated Side Pocket Pants (330k), and Lenovo’s Thinkplus X15 headphones (252k)
   
   As it grows, TikTok Shop is struggling with an influx of low-quality and counterfeit products. And while revenue rose from $261m to $349m between October and December 2023, sales stagnated between January and February 2024.

🧪 AMAZON A/B TESTING LISTING CHANGES

Amazon is using AI to enhance its product catalog data and doing A/B testing to provide customers with what it says is more useful information.

This could affect some Amazon sellers in the following ways:

1. Improved product listings: AI-generated enhancements to product descriptions and images may make listings more appealing and informative for customers, potentially leading to increased sales for sellers whose products are enriched by these AI models.

2. Increased competition: As AI improves the overall quality of product listings on Amazon, sellers may face increased competition. They might need to optimize their own listings to stand out and attract customers.

3. Changes in search rankings: If AI enhancements affect how products are classified or discovered through search and browsing, some sellers may experience changes in their search rankings and visibility on the platform.

4. Adaptation to new standards: Sellers may need to adapt their product information and listing practices to align with the new AI-enhanced standards on Amazon to ensure their products are accurately represented and discoverable.

5. Potential for inaccuracies: While AI can improve product information, there is also a risk of inaccuracies or inconsistencies introduced by automated systems. Sellers may need to monitor their listings closely and report any issues to Amazon for correction

Read more about it here

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LAST BDSN NEWSLETTER …
May 2 → ✍️ Lots of garbage clogging up Amazon

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✌🏼 Have a great week! See you again Thursday …

The answer to today’s STUMP BEZOS is
$1 trillion dollars