💎 GAME-CHANGING DIFFERENTIATORS at ECOM MASTERY AI APRIL 8-12
Download the PDF that gives you the complete lowdown on the event.
TWO TRACKS = EVERYONE LEAVES WITH THEIR PLAYBOOK
MAIN STAGE (Summit Ballroom): Foundational wins for beginners and smaller sellers
AI tools you can implement TONIGHT
How to sell on Amazon, TikTok Shop, Shopify and AI LLMs
UGC video at scale, supply chain automation
No experience required - tactical, money-printing strategies
BDSS STAGE (Grand Hall D): Advanced tactics for $500K to $100M+ operators
The elite sharing what's working RIGHT NOW
The BDSS Dream 100 - the most respected minds in the space
Median Diamond ticket holder does $7.5M per year (operators, not spectators)
PPC mastery, retail placement (Shark Tank connections, Good Morning America)
Creators Meet Sellers event (meet multi-million $ creators and affiliates)
ELITE CURATED LINEUP
Kevin personally hand-selects EVERY speaker. You can't apply - you must be CHOSEN. Speakers share their absolute BEST closely-guarded secrets.
41+ world-class operators including:
Adley Kinsman: ONE BILLION organic views per month, CEO of VIRALISH
Brett Curry: CEO of OMG Commerce, YouTube advertising master
Bradley Sutton: Helium 10's data & ranking expert
Dan Ashburn: Global Amazon authority and mastermind leader
Jon Derkits: Former Amazon insider, aligning brand, pricing, and operations
Jeffrey Anderson: PPC GOAT and operations expert
Tiffany Ivanovsky: Content and affiliate commerce strategist - $21m on TikTok
Melisa Vong: 7-figure founder & investor, AI avatars & persona engineering
Matt Clark: Co-founder of Amazing, world's biggest Amazon education platform
Plus 32+ more killer speakers teaching everything from AEO secrets to $52K/day AI video ads to creative intelligence that predicts winners BEFORE you spend.
Download the PDF that gives you the complete lowdown on the event
STUMP BEZOS
How many Americans are expected to call in sick today, the day after the Super Bowl?
[ Answer at bottom of email ]
💰 USING DSI to OPTIMIZE YOUR AMAZON BUSINESS
From Jon Derkits | BDSS Dream 100 Member & EcomMastery.AI Speaker
What is Downstream Impact?
Downstream Impact (DSI) is Amazon's internal framework Amazon uses for measuring customer lifetime value. It answers a critical question: If a customer does X, how much is it worth in future value?
Real-World Example from Amazon's Internal Data
When Jon ran 3P Consumer Electronics for Amazon, he had access to powerful DSI insights:
Wireless category first purchase: $1,200 in 1-year customer value
PC category first purchase: $3,000 in 1-year customer value
Camera category first purchase: $2,000 in 1-year customer value
This data drove strategic decisions and focuses recruitment and marketing on PC sellers because those customers generated the highest lifetime value.
How to Calculate DSI for Your Amazon Business
The 3-Step Process
STEP 1: Extract Your Data
Navigate to: Seller Central > Reports > Fulfillment > Amazon Fulfilled Shipments
Download at least 12 months of transaction data
STEP 2: Analyze with AI Upload your data to an LLM (like Claude) and request:
Identification of all repeat customers
The first ASIN each repeat customer purchased
Average value of subsequent purchases for each "first ASIN"
STEP 3: Interpret Your Results You'll get output showing:
ASIN 1 first purchase → Average $X in future spending
ASIN 2 first purchase → Average $Y in future spending
ASIN 3 first purchase → Average $Z in future spending
Find Your "Gateway Drug" ASIN
Your DSI analysis reveals which product:
Attracts customers to your brand
Generates the highest repeat purchase value
Optimize Marketing Allocation
Once identified, concentrate resources on your highest-DSI ASIN through:
Increased PPC spend to drive more first-time purchases
Strategic price promotions to lower acquisition barriers
Enhanced content to maximize conversion rates
By applying Amazon's own strategic framework to your business, you can make data-driven decisions about which products deserve the most marketing investment, focusing not just on immediate profitability, but on long-term customer value.
🌎 INTERESTING STATS
Amazon's advertising business achieved $68.6 billion in full-year 2025 revenue
🐶 RUFUS HITS $12 BILLION IN INCREMENTAL SALES
Amazon just announced Rufus AI assistant generated nearly $12 billion in incremental sales in 2025, with over 300 million customers now using the tool, and the implications for sellers are massive.
Rufus exceeded Amazon's own projections, accelerating from a $10 billion run rate after Q3 to $12 billion by year-end. More importantly for sellers: customers who use Rufus convert at rates 60% higher than those who don't. That's not a typo. Using Rufus increases purchase conversion by more than half.
Amazon deployed over 50 technical upgrades throughout 2025, transforming Rufus from a simple Q&A tool into an autonomous shopping agent:
Buy for Me: Rufus can now purchase from third-party websites on behalf of customers when items aren't available on Amazon (expanded from 65,000 to 500,000+ products)
Auto-buy: Prime members set price alerts, and Rufus automatically completes purchases when target prices hit (customers save an average of 20%)
Memory: The system remembers individual shopping patterns and can suggest alternatives when products become unavailable
Visual Search Integration: Lens Live saw 45% year-over-year growth, with Rufus now embedded directly in the camera experience
Traditional Amazon SEO focused on keyword matching and sponsored placements. Rufus changes the game. The AI needs to understand your product through natural language, not just match search terms.
Action items:
Ensure your product data, specifications, and backend metadata are comprehensive and accurate
Think about how customers would describe your product in conversation, not just what keywords they'd type
Your product information needs to answer questions Rufus might field about use cases, comparisons, and compatibility
The Advertising Question
Here's the tension: Amazon generated $70 billion in advertising revenue in 2025, with 90% from Sponsored Products. But if Rufus is making autonomous purchasing decisions and customers are converting through AI-mediated journeys, how does that affect sponsored product visibility?
Amazon hasn't fully answered this yet. What we know: Rufus users convert at dramatically higher rates, suggesting the tool drives real value. What's unclear: whether AI-mediated shopping reduces traditional ad exposure and click-through rates.
The shift may favor brand awareness over direct response advertising. As one industry expert put it: "We want to influence consumers before they tell their agent what to do."
While Amazon aggressively blocked third-party AI agents from OpenAI, Anthropic, Google, and others in August 2025 (and sued Perplexity in November), they're building Rufus into a comprehensive shopping system. This isn't just about AI, it's about controlling the entire customer relationship.
Rufus is expanding memory across Amazon's entire ecosystem, including Kindle, Prime Video, and Audible to enable cross-service personalization. The system already appears on the homepage, product pages, the mobile app, and Lens.
For sellers, the question isn't whether to optimize for AI-mediated shopping. It's how quickly you can adapt your product data, content strategy, and brand positioning for a world where AI agents increasingly control product discovery and purchasing decisions.
🛠️ BDSN SOFTWARE TOOL of the DAY 🛠️
Amazon AWD (Amazon Warehousing & Distribution) is no longer a simple default choice. Rising storage, transport, and handling fees, especially in high-volume regions, mean what worked in 2024 could be silently eroding margins in 2026.
Without running actual numbers, sellers are essentially guessing with their storage decisions.
What this AWD vs 3PL Cost Calculator does
Provides SKU-level financial modeling to answer: "Is AWD more profitable than alternatives for THIS specific product?"
Key calculations:
True per-unit AWD costs (cubic foot storage + transport + box handling)
Comparison across AWD tiers (base, smart storage, Amazon managed)
Storage duration impact modeling
Case pack size efficiency analysis
Direct 3PL cost comparison
When AWD Still Wins
High-velocity SKUs moving quickly
Products qualifying for smart storage or Amazon managed discounts
Efficient case pack configurations
Businesses prioritizing fast FBA replenishment flow
Sellers needing Amazon's inbound smoothing
When 3PL Becomes Better
Slow-moving inventory
Oversized or bulky products
Deep inventory buffers (seasonal or long-tail)
Need for greater control over inbound timing
Products with high cubic foot storage costs
🚀 TIKTOK SECRET WEAPON: HALO PERFORMANCE TOOL
TikTok quietly launched a tool last month that tracks how your TikTok content drives sales on your Shopify store, not just TikTok Shop. For once, a platform is actually proving it creates value beyond its own walls.
Amazon has never cared about proving they drive sales elsewhere. They track what happens on their platform. End of story.
TikTok just made a different bet: "We'll prove we're driving revenue everywhere, not just here."
One brand's data from late December:
TikTok Shop GMV: $12,450
Shopify sales from TikTok traffic: $830
Off-site Effect to Shopify: 6.7%
For every $100 they made on TikTok Shop, they made an extra $6.70 on Shopify.
That's not spillover. That's incremental revenue most brands don't even know exists.
How It Works
The dashboard (Seller Center > Analytics > Marketing analytics > Promotion > Off-site Performance) tracks three core metrics:
Off-site GMV — Sales on your website from people who viewed/clicked TikTok content first
TikTok Shop GMV — Your on-platform sales
Off-site Effect — The ratio between them
It pulls from TikTok Pixel. If you're running ads already, zero extra setup required.
What This Unlocks
For multi-channel brands: Finally see if TikTok cannibalizes other channels or feeds them. (Spoiler: usually feeding.)
For agencies: This is proof. Show clients TikTok isn't stealing Amazon sales—it's creating new ones.
For Amazon sellers nervous about TikTok: No more "I think it's helping." Now you know.
The tool also breaks down audience insights such as age, gender, region, spending tier, loyalty, content preferences and compares off-site buyers vs. TikTok Shop buyers. This reveals which customer segments prefer buying direct and helps you tailor content accordingly.
Right now, this only tracks Shopify and DTC sites.
Which means the real spillover effect is probably higher than what the dashboard shows.
If you're running TikTok Shop and have a Shopify site, check this report. You might be leaving money on the table by not understanding the full funnel.
Reach page 1 on Amazon simply by sending free products to Micro-Influencers
Use the platform Stack Influence to automate Micro-Influencer product seeding collaborations at scale (get thousands of collabs per month) and increase your Amazon ranking, generate UGC, and boost up your recurring revenue like never before.
Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics have been able to get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 2 months.
Pay influencers only with products (stop negotiating fees)
Increase external traffic Amazon sales (get to top page rankings)
Get full rights image/video UGC (build your brand with authentic content)
100% automated management (don’t lift a finger to get influencer collabs at scale)
Don't believe it? Check out the results from the Blueland Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon.
After successfully raising investment on Shark Tank, Blueland turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer marketing.
Increase your Amazon listings ranking for targeted keywords and multiply your organic recurring revenue in 2026!
Get 10% OFF by signing up this month
🗜️ AMAZON OPENS AD PLATFORM to AI AGENTS
Amazon just announced their Amazon Ads MCP Server is now in open beta. This is a game-changing infrastructure move that lets AI agents run your advertising workflows through natural language commands.
What This Means in Plain English
Instead of logging into Seller Central to manually create campaigns, adjust bids, or pull reports, you can now connect AI assistants (like Claude, ChatGPT, or custom-built agents) directly to Amazon Ads through one universal connection. Tell the AI what you want in plain English, and it handles the technical execution.
If You Run Ads Yourself:
Faster campaign launches: What used to take 30+ minutes of clicking through multiple screens can now be done with a single prompt. Example: "Launch this Sponsored Products campaign in the UK with the same structure as my US campaign"
Easier international expansion: The system includes pre-built "tools" that handle complex multi-step workflows, like expanding campaigns to new countries, all automatically
Less technical knowledge required: You don't need to understand Amazon's API or technical advertising infrastructure. Just describe what you want
If You Work With an Agency:
More strategic focus: Agencies can automate routine campaign setup and management, freeing them to focus on strategy and optimization rather than manual execution
Faster turnaround times: Expect quicker campaign launches and adjustments since agents handle the operational heavy lifting
Potentially lower costs: As agencies reduce manual labor hours, some may pass savings to clients, though early adopters may charge premiums for AI-enhanced service
This is currently only available to Amazon Ads partners with active API credentials—meaning most individual sellers can't access it directly yet. You'll need to work through agencies or software platforms that integrate this technology.
Watch for agencies and ad tech platforms to start promoting "AI-powered" campaign management as they adopt this technology throughout 2026.
🔥 MORE HOT PICKS 🔥
🥃 PARTING SHOT
"Progress is impossible without change, and those who cannot change their minds cannot change anything."
✌🏼 See you again Thursday …
The answer to today’s STUMP BEZOS is
26 million are expected to call in sick
