[ BDSN ] How she does 21 million/yr on TikTok Shop

Limited Time Sneak Peek inside BDSC

In the inaugural BDSC Expert Call yesterday, Kevin King and industry pros Melissa, Lauren, and Dan dropped game-changing insights on leveraging AI, Shopify’s secret traffic goldmine, and new ways to dominate SEO and social platforms.

Highlights include guaranteed ROAS strategies, AI-driven automation tips, and immediate actions for ranking in LLM searches.

Missed it? Watch the replay that will normally be for Club members only

👀 NOTEBOOK LM MIND MAP to STAY on TOP of YOUR GAME

NOTE: This is a brilliant technique Dream 100 Member Ritu Java shared in her really good AI for Ecommerce newsletter.

If you’re anything like Ritu your inbox is a daily avalanche. 20+ newsletters packed with can’t-miss tactics, market shifts, and industry wisdom. And as much Ritu loves skimming through all that signal, She often catches herself thinking, “Wait, was that gold nugget from last Monday’s update … or hidden in Thursday’s wall of text?”

The lines blur, insights slip through the cracks, and all too often, those gems get lost in the shuffle.

That’s where Notebook LM’s new mind map feature came to the rescue. With just a few clicks, she was able to digest the latest three issues of the Billion Dollar Sellers Newsletter into one interactive, visual playground.

Suddenly, patterns leapt out, strategies lined up, and that nagging “Where did I read that?” feeling vanished.

Here’s exactly how you can turn your newsletter pile into a knowledge map that actually sticks:

1. Collect your sources. Download or copy the content from your top newsletters (She went with the Billion Dollar Sellers Content Library). Right click on the newsletter URLs and copy them. 

2. Open Notebook LM, select the type Link, and drop the links into a new or old notebook. You can add virtually unlimited URLs.

3. Click on Mind Map. Wow, each major idea becomes a branch, sections and sub-points turn into clickable offshoots.

4. Interact with branches! You can drill down and explore any branch of the mind map

5. Explore and review. You can also click into any branch and it turns into a conversation that you can chat with. 

Use your new mind map to review patterns, prep for meetings, brainstorm, or just remind yourself where the best ideas live.

After mapping even a week’s worth of reading, it feels like your newsletters finally start working for you, not the other way around. Give it a try and watch your inbox chaos transform into organized, actionable insight!

🔭 YOU GOTTA SEE THIS

Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire.

She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission.

Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success.

🧩  GUESSWORK: AMAZON BREAKS DOWN EVERY SELLER FEE

The days of deciphering complicated fees are over. Amazon just rolled out "Fee Explainers," a new feature designed to take the mystery out of seller fees, making your selling experience clearer and simpler.

What's New:

• Complete Transparency: Clearly see every fee, understand exactly what drives each charge, and even access detailed calculation formulas.

• Comprehensive Coverage: Covers critical fee categories including referral fees, subscription costs, refund administration, customer returns, removal fees, and more.

• Easy Integration: Available directly in tools you already use, like the Revenue Calculator and Transaction View page.

This update is a game-changer. With clear, actionable insights into your fees, you can quickly spot unnecessary expenses, fine-tune your pricing strategy, and confidently plan promotions.

📱  BIG DEAL: INSTAGRAM POSTS are NOW on GOOGLE

Big SEO news: Instagram posts are now being indexed by Google.

That means your Reels, product shots, and even testimonial carousels can show up directly in search results without needing a website or running ads.

Here’s why this is a game-changer:

1. Free Exposure in Search
Your Instagram content can now rank in Google. Every Reel, Story, or post becomes a discoverable asset turning your feed into a mini-SEO machine.

2. Higher Buyer Trust
Visual, authentic content in search results gives shoppers confidence in your brand. Especially powerful when your posts show real people using your product.

3. Shorter Path to Purchase
Reels indexed on Google let shoppers go from search to product in fewer clicks. And with the rise of shoppable posts, they may not even need to visit your site.

✅ What You Should Do Right Now

• Make Your Profile Public: Private content won’t get indexed.
• Rewrite Your Captions: Use search-friendly language like “best acne supplement” or “back pain relief cream.”
• Prioritize Reels: Meta’s pushing Reels hard and so is Google.
• Edit Natively in Instagram’s “Edits” App: It gives you a boost in their algorithm. Don’t repurpose from TikTok or CapCut.
• Use First Comments Wisely: Think of them as SEO-friendly continuation text.
• Monitor Comments: That’s where buying intent lives so answer quickly.

This isn’t just SEO, it’s AEO (Answer Engine Optimization). People aren’t just searching keywords anymore; they’re asking questions. Reels that show how to use your product or solve a pain point have massive potential to surface.

If you’ve ignored Instagram as “just social,” it’s time to rethink that.

🧠 Pro Tip: Follow @mosseri (head of Instagram) for daily updates on new features. The faster you adopt them, the more reach you’ll get.

Treat your Instagram like a content-rich landing page. Optimize it. Post consistently. Reels are the new rankings.

📲 Your next big sale might come straight from Google via a Reel.

📬  RETURN ABUSE is RISING and COSTING SELLERS DEARLY

Return fraud is becoming a silent profit killer for online sellers. In 2024, U.S. retailers lost $103 billion to fraudulent returns: 15% of all returned merchandise.

It’s not just organized crime. Everyday consumers are abusing return policies, and sellers are paying the price.

Small businesses like LI Toy and Game report frequent losses from damaged, incomplete, or swapped returns. Shoppers are emboldened by generous policies from retail giants. Social media even fuels the trend, offering "hacks" to exploit platforms like Amazon and Walmart.

Common tactics:

• Returning used or swapped items (a.k.a. "wardrobing")

• Sending back different or empty products

• Claiming a package never arrived

A 2024 Narvar survey revealed over half of U.S. consumers admitted to at least one form of return abuse. Platforms often issue refunds before checking returns, making fraud easy and often consequence-free.

Retailers are now cracking down:

• Tighter return windows

• Personalized return policies based on customer behavior

• Blacklisting high-abuse buyers

For Amazon sellers, this means:

• Audit your return reasons regularly

• Set stricter guidelines on high-risk SKUs

• Flag suspicious behavior patterns

• Push for more control via Seller Support when fraud is clear

Return abuse may feel like a victimless crime to buyers, but for sellers, it's a growing threat to margins. Stay vigilant, and don't let fraudulent refunds eat your profits.

🤖  AMAZON & SHOPIFY DRAW BATTLE LINES IN AI WARS

A quiet but powerful shift is underway in e-commerce: the rise of agentic AI shopping agents: automated systems that buy products for consumers. But the platforms aren’t ready to play nice.

🔒 Shopify says “Checkouts are for humans.”
Shopify updated its default robots.txt file to block AI bots from automating the full checkout flow. It specifically warns against “buy-for-me” agents and unauthorized scraping. Developers are being directed to Shopify’s official Checkout Kit if they want to build automation that complies.

🚫 Amazon blocks Google's shopping AI.
Amazon added Google's shopping agent to its own banned bots list last week. Other AI tools are also showing up on its blocklist. The message is clear: Amazon doesn’t want third-party AI agents shopping its site: it wants to be the agent shopping others.

We’re at a major inflection point. Every platform wants to be the AI, not serve it. Like Facebook’s failed Shops push, Shopify and Amazon want full control of the transaction to extract max revenue. That creates fragmentation—and challenges—for sellers.

📉 The risk for small brands?
As AI-driven shopping grows, platforms may limit how bots interact with your store unless you're part of their ecosystem. That gives an advantage to big brands with dev resources and direct integrations.

Agentic commerce is coming fast. Brands need to stay informed, explore official integrations, and prepare for a future where AI does the shopping, but platforms own the checkout.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
90% of ChatGPT citations come from 21+ rank on Google