[ BDSN ] How Goli did it: $4.1m in 30 days +$3.8m more on Amazon

👀 GOLI’S MILLION $ PLAYBOOK: LESSONS for SELLERS

Last fall, Goli Nutrition made waves across TikTok Shop—racking up a jaw-dropping $4.1 million in sales in just 30 days. They didn’t get there with luck or hope.

They did it with strategy, scale, and serious incentives for creators. Now? They’re running it back. Bigger. Bolder. And right on time for Prime Day.

And if you’re an Amazon seller still offering tiny 10-15% commissions and wondering why no affiliates bite—this is your wake-up call.

🚨 The New Goli Affiliate Push (Summer 2025)

Goli just dropped another aggressive affiliate program for TikTok creators:

• 25% commission on every sale

• Massive GMV-based bonuses—up to $1 MILLION

• Additional rewards for livestreaming

Why?

Because they’re going all in on:

• Driving TikTok Shop sales

• Creating a halo effect for their Amazon and DTC listings

• Dominating influencer marketing

• Riding the livestream boom

• Maximizing brand visibility before Prime Day and Deal Days

🎯 Why This Strategy Works (and How It Did Before)

In their Fall 2024 campaign, Goli proved this model can scale—fast:

• Seeded 4,900 creators

• Generated 177,000 TikTok videos in 30 days

• One video alone brought in $370K in sales

• Boosted search volume and brand lift across all channels (not just TikTok)

• Drove real, high-converting traffic back to Amazon listings

They didn’t treat creators as disposable—they treated them like partners, and it paid off.

🧠 Strategy Breakdown: What Makes Goli Different

1. Tiered Commissions that Motivate

Most brands plateau at 10%. Goli starts there—but rewards scale:

• 0–5 sales → 10%

• 6–12 → 15%

• 13–25 → 20%

• 26+ → 25% (plus bonuses)

Their dashboard gamifies growth, with clear milestones and real-time tracking. Creators always know exactly how far they are from the next reward tier.

2. Big-Time Prizes (That Actually Get Attention)

Last campaign, Goli offered:

• iPhone at $4K GMV

• Miami trip at $25K

• A freaking BMW at $250K

Now they’re adding up to $1M in bonus payouts tied to performance—turning their program into a creator gold rush.

3. Full Creator Support (Not Just Product)

Goli equips affiliates with:

• Talking points for clear, compliant messaging

• A photo library for professional-quality visuals

• Posting and hashtag guides

• FTC disclosures and caption templates

• Personalized discount codes for attribution and engagement

It’s plug-and-play for even rookie influencers—and scalable for pros.

4. Content Recycling Across Channels

Goli doesn’t just let creators post and vanish. They reuse influencer UGC across:

• Instagram

• Email campaigns

• DTC site product pages

• Amazon A+ content (where allowed)

It’s smart. It’s scalable. It builds trust. And it’s cheaper than studio shoots.

🧮 Let’s Talk Margins (Because That’s What Stops Most Sellers)

Here’s the thing: Most Amazon sellers are terrified of offering more than 5–10% commission.

But Goli’s not scared—because they understand their numbers.

Example breakdown:

• Retail price: $30

• COGS: $8

• Fulfillment/fees: $5

• Ad spend allocation: $3

• Remaining margin: $14

Goli allocates up to 25% (or $7.50) to affiliate commissions—and it works, because they don’t need to spend on paid ads when creators are generating thousands of organic videos.

If your margin supports it, affiliate dollars replace ad spend—and often outperform it.

🧪 What You Can Steal From Goli’s Playbook

✅ Create tiered commission levels tied to performance
✅ Offer tangible rewards (not just cash—think gear, trips, exclusivity)
✅ Equip your creators with tools, content, and guardrails
✅ Track performance with dynamic, time-limited codes
✅ Reuse UGC across every customer touchpoint
✅ Build relationships—not one-off placements

⚠️ The Big Takeaway

While most sellers are stuck throwing pennies at random creators and calling it “influencer marketing,” Goli is out here engineering virality—at scale.

They’re not just betting on TikTok …

They’re building systems to win it.

🔭 AMAZON’S SERP is NOW the PRODUCT PAGE

Shoppers used to scroll, scan, and click.

Now?

With the latest Rufus AI update, your customers can explore everything—images, reviews, Q&A, features, even price history—without ever clicking into your product detail page (PDP).

Andrew Bell, who is speaking at this month’s Helium 10 Elite live Workshop in Irvine (along with Ritu Java), says this isn’t just a UX upgrade.

👉 It’s a behavioral revolution.

Here’s what you can no longer assume—and what to do about it:

❌ “They skim titles and move on.”
➡️ That’s pre-Rufus behavior.
💡 Rufus encourages follow-up questions right from search.

✅ Action: Front-load your titles with intent-rich, question-sparking language.

❌ “They click in to compare features.”
➡️ Now Rufus can serve side-by-side comparisons in the chat.

✅ Action: Make bullet points and A+ content clean, distinct, and benefit-driven so they hold up under AI scrutiny.

❌ “Images speak once they land on my page.”
➡️ Rufus pulls your images directly into chat conversations.

✅ Action: Use images to answer questions—show use cases, size, and key benefits clearly.

❌ “Q&A is buried on the detail page.”
➡️ Not anymore. Rufus extracts and displays Q&A upfront.

✅ Action: Proactively populate Q&A with natural-language questions, objections, and real-world use cases.

❌ “They’ll see reviews once they click in.”
➡️ Rufus now quotes reviews directly on the search page.

✅ Action: Highlight patterns in positive reviews. Pin the best, bury the worst. Your review reputation is now previewed.

❌ “Price history is invisible.”
➡️ Rufus can now call it out directly—“This was $20 cheaper last month.”

✅ Action: Avoid unpredictable pricing. Erratic prices kill trust.

❌ “Our A+ content converts once they arrive.”
➡️ Rufus rips A+ content into answers mid-chat.

✅ Action: Structure A+ content for clarity. Think modular, skimmable, and AI-readable.

❌ “SERP is just for scanning.”
➡️ Wrong. Rufus turns it into an interactive shopping assistant.

✅ Action: Treat your listing like a live database ready to be queried.

❌ “We’ll optimize post-click.”
➡️ Too late. Rufus is reshaping shopper intent before they ever hit your page.

✅ Action: Optimize for pre-click understanding. Assume every search result is a conversation.

If your listing is only designed for humans, you’re invisible to Rufus.
This isn’t a "we’ll fix it later" issue. It’s a SERP survival strategy.

Your Amazon’s Choice badge won’t matter if you’re not visible in the conversation.

And yes—Rufus now pulls in images, price history, and content blocks directly from the search results page.

The new rules of selling on Amazon are here. Is your listing ready?

How to get to $100K+ monthly revenue this Amazon July Prime day by simply gifting products?

To beat out your competitors this upcoming Amazon Prime Day try gifting products to Micro-Influencers and driving external traffic. One of the gifting platforms is Stack Influence which uses A.I. and a dedicated community to automate thousands of gifted collaborations per month.

One of their clients launched a campaign last May and improved their BSR by 5.8X before July Prime Day (position 9536 to 1650) which led to a 5X increase in recurring sales hitting $100K+ monthly recurring revenue which maintained beyond Prime Day (see chart below):

Top Amazon brands like Magic Spoon, Unilever, and MaryRuth Organics are using this strategy to get to #1 page positioning on Amazon and receiving the following benefits:

• Pay influencers only with products (stop negotiating fees)

• Increase external traffic Amazon sales (get to top page rankings)

• Get full rights image/video UGC (build your brand with authentic content)

• 100% automated management (don’t lift a finger to get influencer collabs at scale)

Still don't believe it?

Check out the results from another Prime Day campaign which generated a 14X ROI scaling up influencers on Amazon. Increase your Amazon listings ranking by simply gifting products and multiply your organic recurring revenue this upcoming July Prme Day!

Get 10% OFF by signing up this month

🤖  TRACK YOUR BRAND’S PRESENCE in AI SEARCH

Ahrefs' Brand Radar, currently in beta, is a cutting-edge tool designed to provide Amazon sellers and marketers with insights into their brand's visibility across AI-generated search results.

Key Features:

• AI Search Visibility Tracking: Monitor how AI platforms like Google's AI Overviews and, soon, ChatGPT and Perplexity, present your brand in response to user queries.
  

• Competitive Benchmarking: Compare your brand's mentions and impressions against competitors to gauge market share and identify areas for improvements.
  

• Topic and Entity Analysis: Discover which topics and product categories are associated with your brand in AI search results, helping you align your content strategy accordingly.
   

• Visibility Gap Identification: Uncover areas where your brand lacks presence in AI search, allowing you to target specific keywords or topics to enhance visibility.
  

• Trend Monitoring: Stay informed about shifts in AI search patterns and emerging trends to adapt your marketing strategies proactively.

🪦  BOSTON CONSULTING SAYS THE FUNNEL is DEAD

The traditional marketing funnel is toast. There s a new customer journey.

📉 According to Boston Consulting Group (BCG), today’s consumer journey isn’t a neat drop from awareness to purchase. It’s a chaotic zigzag of tabs, apps, and impulses—and you’re either part of it or you’re invisible.

🔄 The Funnel Is Dead. Long Live the Loop.

Forget rigid stages like awareness → consideration → purchase.

Today’s shopper might discover your product, compare it to others, watch a TikTok, and order—all in 10 minutes. Or 10 days. There’s no “path”—just moments.

⚡ Meet the New Buyer Behavior: The 4 S’s

BCG breaks it down into four modern modes of consumer action:

• Streaming: Consuming content on auto-pilot

• Scrolling: Casual browsing with no clear intent

• Searching: Actively looking for info or products

• Shopping: Ready to transact

🔑 Your brand needs to exist in all four simultaneously.

🕸️ Influence Happens Everywhere

Mobile. Social. AI.

But reach does not mean influence.

These tools turned the path to purchase into a web of influence, not a funnel.

✅ Instead of mapping journeys, build influence maps:
Touchpoints that catch your customer wherever they actually are—mid-scroll, mid-stream, or mid-search.

🚨 Rethink Everything You Thought You Knew

Still optimizing for “top of funnel”? You’re late.
Modern marketing demands real-time presence across platforms, behaviors, and moments.

🔥 Skip the next webinar titled “The Funnel Is Broken.”
Just read BCG’s report and start reshaping your entire journey strategy—because your customers already have.

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
6 million Millionaires and 867 Billionaires live in the USA