[ BDSN ] ChatGPT now drives 20% of Walmart traffic

October 02, 2025

BDSS MARKET MASTERS is NOV 13-17 in AUSTIN

Secure your hot seat spot here today (only 5 spots left)
Secure your audience member spot to attend to learn & network

Today’s market uncertainty is your new opportunity!

Watch this video for a full explanation of what Market Masters is and how it works:

STUMP BEZOS

The average user spends 63 minutes per day on Facebook and 48 minutes on Instagram. How much time do they spend on average per day on TikTok?

[ Answer at bottom of email ]

If there’s one person who knows how to turn an Amazon business into a life-changing exit, it’s Scott Deetz.

Long before “aggregators” became the buzzword of the industry, Scott was already helping entrepreneurs unlock hidden value in their businesses, negotiating with suppliers like a Wall Street veteran, and mapping out exits that turned ordinary brands into extraordinary wins.

After selling his own brand in the eight-figure range, Scott founded Northbound Group, where he has since advised on more than $600 million in successful exits. Over 80% of those deals were completed at above-market premium multiples, highlighting his expertise in maximizing business value.

His work spans not only product-based sellers but also software giants like Helium 10 and Getida, making him one of the most trusted dealmakers in the e-commerce world.

Scott’s genius lies in helping entrepreneurs see what buyers truly value: forecasting, cash flow strength, and a clear growth story. His simple but powerful mantra—always be exiting—has helped dozens of founders capture outcomes they never thought possible.

On stage at events like the Billion Dollar Seller Summit and Titan Network Cancun, Scott has become known for breaking down complex strategies into step-by-step playbooks that any entrepreneur can follow.

At a recent Billion Dollar Seller Summit (BDSS), Scott introduced a novel approach to business growth focused on transitioning from simply being "valuable" to becoming "value able." This framework centers on three key actions: creating value, realizing value, and extracting value, which adds a new dimension to strategic business thinking.

And while many know Scott for his financial brilliance, his friends know him for something else: his passion for music. A devoted audiophile, he travels everywhere with a custom carryon designed to house his Linn Series 3 speakers, ensuring that even in a hotel room, the sound is world-class.

Today, we proudly welcome Scott Deetz into the Dream 100. Not just for the deals he has done, but for the way he elevates the entire community with his wisdom, generosity, and relentless pursuit of excellence.

Q4 is the biggest revenue moment of the year for Amazon sellers, but higher ad costs, cautious shoppers, and rising fees make it harder than ever to be profitable. Levanta’s Holiday Playbook aligns pricing, promos, ads, and external traffic to drive revenue without margin drag.

What you’ll discover inside:

  • Demand forecasting for peak events so you’re never caught under- or over-prepared

  • Smarter promotions and pricing psychology that grow order value, even with higher deal fees

  • How to drive external traffic that increases organic rank and unlocks Amazon’s Brand Referral Bonus

  • An end-to-end checklist covering pre-event prep, live-event execution, and post-event optimization

Stay ahead of cautious shoppers and rising CPCs with strategies designed to protect margins and scale sales velocity.

🔭 YOU GOTTA SEE THIS

Unmask the secrets of a $50M costume empire. From million-dollar days to seasonal surges, discover what Halloween sellers can teach every Amazon entrepreneur.

Fraser Smeaton, the mastermind behind a $50 million costume empire, joins Kevin to unveil the fascinating world of seasonal business success.

With Halloween just around the corner, Fraser spills the beans on capturing 15% of annual revenue in just four days leading up to the spooky celebration.

🌎 INTERESTING STATS 

Don’t miss this Wednesday, Oct. 8 LIVE in BDSC!

Learn How To Generate Unlimited AI UGC Content With No Monthly Tools

Date: Wednesday, October 8, 2025
Time: 1:00 PM - 2:30 PM CDT
Watch Inside BDSC: Live stream

Leo Sgovio will reveal the exact system he uses to create unlimited customizable UGC videos using n8n, OpenAI, and Veo3, without paying for expensive monthly tools.

What You’ll Learn

✅ How to set up your own server (step-by-step walkthrough, no tech jargon)
✅ Install and configure n8n as your automation engine
✅ Integrate OpenAI + Veo3 to generate authentic product videos on demand
✅ Create fully customizable UGC videos in minutes, ready to test across TikTok, IG, and other advertising platforms
✅ Replicate different content angles instantly to see what converts best

Why You Should Attend

•⁠ ⁠E-commerce sellers often struggle with expensive agencies or subscription tools that lock you into limits.
•⁠ ⁠With this DIY system, you’ll own the process end-to-end, giving you unlimited video generation power.
•⁠ ⁠Test dozens of content hooks for your product and find winners faster.

Who Should Attend

•⁠ ⁠Amazon & TikTok sellers looking to boost conversions with fresh UGC
•⁠ ⁠E-commerce founders tired of paying for overpriced creative tools
•⁠ ⁠Marketers & creators who want more control over their content pipeline

By the end of the call you’ll have a working AI video agent running on your own server, generating UGC content for less than $0.50/video (API costs).

Join the Billion Dollar Sellers Club for $9 to RSVP for this exclusive event

🎨  CREATE MULTIPLE AMAZON IMAGE VARIATIONS in MINUTES

Tired of manually creating listing variations for different audiences or seasonal promotions? Here's a game-changing workflow that lets you generate multiple customized versions of your product images, A+ content, or ad creatives in one go:

Step 1: Design your master template in Canva

Create your base product image, infographic, or ad creative, or choose from Canva's existing templates optimized for Amazon.

Step 2: Connect Canva to ChatGPT

Open ChatGPT, click the '+' button, navigate to Connectors, and link your Canva account.

Step 3: Generate variations automatically

Use a prompt like this:

"Open my [template name] in Canva. Create 4 targeted variations for different customer segments: Budget-conscious shoppers (emphasize value & savings), Premium buyers (highlight quality & durability), Gift givers (focus on presentation & versatility), First-time users (stress ease of use & quick results). Maintain brand consistency but adjust headlines, benefit callouts, and color accents to resonate with each audience."

Step 4: Refine and deploy

ChatGPT duplicates your template and populates each variation with targeted messaging. Open them in Canva for final polish and to adjust fonts, tweak colors, optimize text placement, then download and upload to your listings, A+ content, or PPC campaigns.

Pro tip:

Use this same workflow for seasonal campaigns, testing different value propositions, or localizing content for international marketplaces. Create once, multiply strategically.

🛍️  BLACK FRIDAY’S FADING CROWN

Black Friday used to mean camping outside stores and battling for doorbusters. By 2019, it had become the year's biggest online shopping day, even surpassing Cyber Monday.

Now, its reign is sliding. What once captured nearly 10% of fourth-quarter online sales has dropped to around 7% in recent years. The single-day frenzy has morphed into "Black November," with promotions starting in October and lasting through December.

The transformation:

  • Digital migration: Black Friday now attracts more shoppers than Cyber Monday, though Cyber Monday generates higher total sales.

  • Shrinking dominance: The Black Friday/Cyber Monday weekend dropped from roughly 10% of Q4 orders in 2019 to approximately 7% in 2023–24, according to Byrd data.

  • Mixed emotions: Nearly half of consumers cite excitement as their primary BFCM feeling, yet younger shoppers increasingly report stress and overwhelm.

  • Earlier timelines: Almost 60% of holiday shoppers now start purchasing in October or early November.

The stakes:

  • Consumers gain breathing room to pace their spending and reduce pressure, though constant promotions risk creating fatigue.

  • Sellers must walk a tightrope between maintaining urgency and avoiding discount overload, typically landing on 20–29% markdowns that drive conversions without destroying margins.

  • Merchants who launch early and personalize their approach sidestep peak-season shipping premiums while converting holiday shoppers into year-round customers

 🔗 BDSN MYSTERY LINK of the DAY 🔗

🛒  CHATGPT CHANGES E-COMMERCE

Key stats:

• ChatGPT = 20% of Walmart's referral traffic
• 50B monthly product searches on ChatGPT

What's new TODAY: Buy products directly through ChatGPT (starting with Etsy, expanding to 1M+ Shopify merchants)

Why merchants will love this:

✅ YOU own the customer relationship
✅ Buyers purchase directly from YOU
✅ You control order approval, payments & fulfillment
✅ Works with your existing systems

Powered by Stripe's Agentic Commerce Protocol (ACP) - an open standard that could become THE protocol for AI commerce

This is the opposite of Google's approach. ChatGPT is keeping it merchant-friendly.

Want in? Get started at chatgpt.com/merchants

🥃 PARTING SHOT

"It's not the strongest species that survive, nor the most intelligent, but the most responsive to change."

Charles Darwin

✌🏼 Have a great weekend.

See you again on Monday.

The answer to today’s STUMP BEZOS is
The average user spends 108 minutes daily on TikTok