[ BDSN ] ChatGPT about to launch checkout capability

Everyone who joins Kevin this Friday for a 45-minute Q&A will be eligible for a partial scholarship to come to Market Masters in Austin this November.

Market Masters is the most life changing event in e-commerce for sellers. Over the course of a weekend, businesses are turned around and put on rocket ship growth by a group of experts curated solely based on the needs of the business owner.

If you are serious about growing your business and wiling to take action, it is the best investment you can make in the entire Amazon seller ecosystem.

Sit in the hot seat and change your life, or come as an audience member and watch others change their lives (and get a few tips for yourself along the way).

Join Kevin for the Market Masters AMA | More info about Market Masters

💰 CHATGPT CLOSE to LAUNCHING GPT CHECKOUT

Scot Wingo of Retailgentic says that several users have reported that a version of the ChatGPT Mac app that started a roll-out this week now includes an order ‘flow’.

When you’re about to release a checkout capability, one of the obvious features you need to have is a place for customers to track and keep their current and past orders.

In the next few week as we gear up for Q4 selling. he expects several interesting announcements from the other six players: Microsoft Copilot, Perplexity, Google Gemini/AI Mode, Claude, Grok and Meta.

🕹️ AMAZON ACCELERATE HIGHLIGHTS

BDSS Dream 100 member Mansour Norouzi created a visual summary of every key innovation unveiled last week at Amazon Accelerate to help sellers thrive.

Click on any image for more info.

Amazon is changing faster than ever - and AI is at the center of it.

From Rufus and COSMO reshaping how listings rank to new AI tools disrupting PPC, the strategies that worked last year no longer guarantee results.

That’s why Seller Fest Online powered by VAA Philippines is happening on September 22–25, 2025.

Over four days, you’ll learn directly from 20 top Amazon experts how to adapt your business with AI-driven listing optimization, smarter PPC strategies, AI agents, & more.

It’s there’s no charge and every session includes live Q&A so you can get answers tailored to your business.

Get ready to discover:

• How to create AI-powered product images & videos that convert

• What “AI-ready” listings look like under COSMO & Rufus

• Real seller case studies using AI tools to save time & boost sales

• Smarter PPC with SQP reports, AMC data, and ChatGPT prompts

• Real examples of AI agents running Amazon ops in the background

• How to automate repetitive tasks with N8N, APIs, and ChatGPT

• How AI tools create scroll-stopping product creatives in minutes

• The exact systems 8-figure sellers use to stay lean and profitable

👉 Register here

🔭 YOU GOTTA SEE THIS

🚀 SCIENCE BETWEEN DOLLARS OFF vs. PERCENTAGE OFF

As an Amazon seller, choosing the right coupon strategy can make the difference between a mediocre promotion and a revenue-boosting campaign.

New research reveals a surprisingly simple way to increase both your sales volume and profitability: use percentage coupons for store-wide promotions and fixed-dollar coupons for specific products.

The Research That Changes Everything

A comprehensive study analyzing over 70,000 online orders across 10 months has uncovered a powerful insight that could transform your promotional strategy. When retailers offered store-wide discounts as percentages (like 20% off) instead of fixed amounts (like $20 off), the results were dramatic:

Customer spending increased by 42% - shoppers spent an average of $43.53 more compared to just $30.59 more with dollar-off coupons.

Basket sizes grew by 56% - customers added 5.44 more items to their carts versus only 3.48 additional items with fixed-amount discounts.

Retailer profitability jumped by 50% - while customers saved an average of $7 with percentage coupons compared to $14 with dollar-off coupons, the increased sales volume more than compensated for the difference.

When to Use Each Coupon Type

Use percentage coupons (20% off, 15% off) when:

• Running store-wide promotions across your entire Amazon catalog

• You want to encourage customers to explore different product categories

• Your goal is to increase overall basket size and customer spending

Use fixed-dollar coupons ($5 off, $10 off) when:

• Promoting specific products or product lines

• Targeting particular brands in your inventory

• You need customers to easily understand the exact savings amount

Customers perceive percentage discounts as larger savings, even when the actual dollar amount might be smaller. A 20% discount on a $25 item appears more generous than $5 off the same product, despite being identical savings.

Additionally, percentage coupons create a psychological "no upper limit" effect. Customers feel they can save more by spending more, which naturally encourages larger purchases and exploration of higher-priced items in your catalog.

📈 AMAZON QUIETLY RELEASES SELLER PROFIT DASHBOARD

Amazon has quietly rolled out a comprehensive Profit Analytics dashboard giving sellers detailed insights into their business profitability at the SKU, ASIN, and parent-ASIN levels.

Key Features:

• Comprehensive cost tracking: Automatically includes all Amazon fees (referral, fulfillment, storage, advertising) plus seller-provided cost data

• Two view modes: "Totals" for summary data and "Unit Economics" for granular per-unit analysis

• Handles up to 500,000 listings with data typically 1-2 days behind real-time

• Interactive dashboard with filtering, sorting, and breakdown capabilities

What's Included: The dashboard tracks net proceeds, sales, fulfillment costs, selling fees, storage costs, returns, and advertising spend. It covers everything from inbound shipping and FBA fees to monthly storage charges and aged inventory surcharges.

Amazon is asking sellers to input their off-platform advertising spend from Google, Meta, TikTok, and other channels. This request has raised significant concerns among industry experts who view it as overreach in data collection, especially given Amazon's dual role as both marketplace facilitator and direct competitor.

Seller Concerns:

• Data privacy risks: Sharing sensitive business information with a competitor

• Historical precedent: Amazon's track record of using seller data for its own advantage

• Alternative solutions: Third-party tools like Sellerboard and Helium 10 offer similar analytics without data sharing requirements

The tool represents Amazon's latest move to position itself as sellers' primary business intelligence platform while simultaneously gathering competitive intelligence across the e-commerce landscape.

📛  AMAZON to END COMMINGLED INVENTORY

Amazon rolled out significant updates to its seller policies last week, introducing new returns management tools while ending a controversial inventory practice.

New Returns Management Platform Amazon launched "Manage Your Returns," a unified platform that gives FBA and merchant-fulfilled sellers better control over the returns process. The platform includes three key features:

• Replacement Parts Program: US FBA sellers can now send customers individual replacement parts instead of processing full returns (example: sending a missing vacuum attachment rather than returning the entire unit)

• Partial Refunds: Sellers can offer partial refunds for minor cosmetic issues while customers keep the product, helping retain revenue while maintaining satisfaction

• Direct Customer Support: Sellers can troubleshoot issues via chat or phone, with early adopters preventing 60% of potential returns through direct customer contact

Commingling Ends After Years of Seller Concerns Amazon is discontinuing its inventory commingling practice, where identical products from different sellers were mixed together in fulfillment centers. This change means:

• Brand owners no longer need FBA stickers on products with manufacturer barcodes (UPC, ISBN)

• Expected to save sellers approximately $600 million annually

• Eliminates risk of account suspension due to other sellers' problematic inventory

The commingling decision addresses long-standing seller complaints about being held liable for other merchants' counterfeit or problematic products, including high-profile cases that resulted in major account terminations.

✌🏼 See you again Thursday …

The answer to today’s STUMP BEZOS is
Average cash conversion cycle 92.63 days