[ BDSN ] 💾 Amazon Olympus AI coming

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WHO LET the DOGS OUT (who, who?)
  • 💾  Amazon’s powerful Olympus LLM coming soon

  • 🔎 The top visual trends shaping marketing

  • 📷 Two useful image tools for sellers

  • 🐶 Pets get their own Prime Day-like event

  • 🫨 How TikTok catapulted The Pink Stuff

  • 🇺🇸 A trip through Patriotic America

STUMP BEZOS

There are about 7,000 languages spoken in the world today. Ten of those languages dominate what percentage of all websites?

[ Answer at bottom of email ]

💾 AMAZON’S OLYMPUS LLM COMING SOON

If you want to geek-out and stay on the cutting edge of AI, Dr Alan D. Thompson may be someone you want to follow.

He publishes a paid AI intelligence service called The Memo featuring bleeding-edge AI news that matters, as it happens, in plain English.

He says Amazon is about to conclude training on its LLM called Olympus, and he expects them to release it by August this year.

📈 AMAZON, FACEBOOK MARKETPLACE GROWING

According to data from eMarketer, Amazon will account for 40.4% of US retail e-commerce sales or a total of $491.65 billion this year.

  • Despite its e-commerce dominance, Amazon is forecasted to make up just 6.6% of US retail sales. Amazon’s retail share will grow to 7.0% in 2025 as more spending goes to ecommerce.

  • Over the next two years, Amazon’s market share is expected to increase in 8 out of 10 product categories. Those two it won’t increase in are home improvement and auto.

  • Among major US retailers, only Walmart is growing its ecommerce sales faster than Amazon at 13.6% compared with Amazon’s 10.5%.

Besides Amazon, Facebook Marketplace is growing leaps and bounds too (Facebook just started charging a 10% commission for items shipped since so many sellers have set up shop there):

🔍 TOP 5 VISUAL TRENDS SHAPING MARKETING

These are the five hottest visual trends shaping marketing strategies in 2024. You should consider testing them using PickFu against your current images.

You might be surprised with some of the results.

  1. Nostalgia Marketing: Leverage vintage aesthetics and warm color palettes to create comforting, familiar visuals that resonate emotionally and foster connection.

  2. AI-Generated Imagery: Utilize AI to produce innovative and personalized visuals quickly, enhancing creative production and audience engagement.

  3. Human-Centered Design: Prioritize user experience, accessibility, and inclusivity in design to create empathetic and engaging visuals that cater to a broad audience.

  4. Maximalist Design Trends: Embrace vibrant colors, intricate patterns, and rich textures to capture attention and convey luxury and creativity in crowded spaces.

  5. Minimalism: Focus on simplicity, clean lines, and ample white space to convey messages clearly and create a calming user experience.

🫨 HOW TIK TOK CATAPULTED THE PINK STUFF

The story of The Pink Stuff's rise to fame begins in 2018 when it was a relatively obscure cleaning miracle cleaning paste in Britain.

The transformation of The Pink Stuff began with Sophie Hinchliffe, a hairdresser from Essex discovered the product on Instagram. She began sharing videos of herself using The Pink Stuff to clean various parts of her house.

Her engaging and relatable cleaning videos quickly attracted a following, who dubbed themselves "Hinchers," and the act of cleaning with enthusiasm and vigor was soon coined "hinching." She even wrote a best-selling book.

As Hinchliffe's following grew, so did the demand for The Pink Stuff. Stores struggled to keep it in stock due to the surge in popularity. This phenomenon caught the attention of Star Brands, leading them to offer Hinchliffe free products, although they did not pay her for endorsements.

Despite Hinchliffe not moving to TikTok, The Pink Stuff gained traction on the platform, where related videos have amassed over two billion views.

Sales quadrupled since 2018, reaching about $125 million annually. The product is now sold in major retailers like Walmart, Home Depot, and Amazon.

Star Brands attributes The Pink Stuff's success to its viral nature on social media, notably TikTok.

The Pink Stuff's story illustrates the power of social media in transforming a product from obscurity to a household name. Ms. Hinchliffe now works with Procter & Gamble to create Mrs. Hinch versions of cleaning products.

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📷 TWO USEFUL IMAGE TOOLS for SELLERS

#1 Pixlr

Pixlr is a very inexpensive powerful online image editor that works in browser and on mobile devices (free 7-day trial).



It does AI image creation, creates product shots, removes objects and backgrounds, crops images, does touch up, resizes, does generative fill, face swapping and can expand images

#2 Claid

Claid.ai does next generation product photography (5 products for free with no credit card needed).

It transforms boring images into photoshoot-quality multiple products images. You can standardize your entire catalog and boost images with enhanced images and improved lighting.

It automatically checks and edit images to any platform requirements in just 2-3 seconds for those selling multichannel. You can also connect to their API to integrate it into your work flow.

🐶 PETS GET THEIR OWN PRIME DAY-LIKE EVENT

Amazon's Pet Day, scheduled for May 7-8, 2024, coincides with National Pet Month, offering 48 hours of significant deals on a wide array of pet-related products. This is the third year Amazon has hosted the event.

Akin to Amazon's Prime Day, it features limited-time offers on items such as pet food, toys, grooming products, apparel, and accessories.

Key details for Amazon sellers:

  1. Timing: Amazon Pet Day will run from May 7 through May 8, 2024.

  2. Categories: Deals will span across pet supplies, tech products (like pet cameras and automatic feeders), and general pet care items.

  3. Early Deals: Amazon started releasing early deals on Tuesday, April 23, allowing sellers to begin promotions ahead of the official event.

  4. Prime: Unlike Prime Day, Pet Day deals are accessible to all customers.

  5. Charitable: Amazon will make donations to animal welfare organizations as part of the Pet Day event.

What’s the secret to staying ahead of the curve in the world of AI? Information. Luckily, you can join early adopters reading The Rundown– the free newsletter that makes you smarter on AI with just a 5-minute read per day.

🧳 TO TRAVEL IS TO LIVE 
here’s looking at you kid

My “why” has led me to visit 94 countries and all 7 continents. I create my business around my life. Not my life around my business.

I hope to inspire you in your journey of business and life with photos, a short video I filmed, and a brief description of my time there.

Patriotic America

As much as Americans like to disagree and our sometimes questionable past, it is still the greatest country on earth. In fact, you may not be aware it has the world’s oldest active codified constitution.

The United States doesn’t have the ancient pyramids of Egypt or the ruins of Rome or the village of Machu Picchu, but it has its fair sure of heritage too.

This week’s video is a trip to some of the greatest reminders of the America’s past and what helped shape the country it is today, good and bad.

In this short video I take you on a whirlwind trip to 30 of the most historic sites in the USA.

They just may ignite a little patriotism in you if you are American.

  1. Crazy Horse Memorial

  2. Mesa Verde National Park

  3. Petroglyphs - Colorado River Basin

  4. Taos Pueblo

  5. Arlington National Cemetery

  6. Vietnam Veteran Memorial Wall

  7. White House

  8. Iwo Jima Memorial

  9. Korean War Veterans Memorial

  10. Tomb of the Unknown Soldier

  11. Fort Sumter

  12. Gettysburg War Battlefields

  13. United State Capitol

  14. Jefferson Memorial

  15. Mount Vernon

  16. Lincoln Memorial

  17. San Antonio Missions

  18. Little Rock - Segregations Ends

  19. Bodie Wild West Town

  20. Pennsylvania Amish

  21. Black Hills of South Dakota

  22. Washington Monument

  23. USA Arizona Memorial - Pearl Harbor

  24. Word Trade Center Memorial 9/11

  25. The Oval Office

  26. Manzanar Japanese Internment Camps (WWII)

  27. Statue of Liberty

  28. Washington Crossing the Delaware

  29. The Alamo

  30. Mount Rushmore

🔥 MORE HOT PICKS 🔥

🥃 PARTING SHOT

“Being rich is having money. Being wealthy is having time.”

Margaret Wander Bonnano

✌🏼 Enjoy your weekend.

I’ll be back again in your inbox on Monday.

The answer to today’s STUMP BEZOS is
90%