[ BDSN ] 90% of these Amazon sellers are in danger

Are you selling $1 million or more on Amazon/Shopify/TikTok Shop?

If so, this is you’re invited to the Seattle VIP Sellers Dinner during Amazon Accelerate. It’s the must-attend, invite-only evening where top Amazon sellers enjoy a complimentary dinner and unlock 8-figure secrets directly from industry leaders.

Sponsored by Billion Dollar Sellers, Titan Network and Pattern.

Where: Seattle, walking distance from the show
Who: 100 seats. 7-figure+ sellers only
When: Tue, Sep 16
Time: 6:00 PM PT

Apply to join us for dinner now 

Exclusive access: 100 carefully vetted seats for 7-figure+ sellers only.

Game-changing insight: Hear what’s working now and what’s coming next, including talks from Kevin King, Dan Ashburn and Pattern (biggest seller on Amazon).

👀 TWO PATHS to $1.8 BILLION per YEAR on AMAZON

Marketplace Pulse recently did a deep dive on how Pattern's IPO filing reveals two Amazon-native companies that achieved billion-dollar scale through radically different strategies.

While Anker built consumer brands and diversified beyond Amazon, Pattern perfected sophisticated reselling by doubling down on marketplace optimization.

The Brand Builder: Anker's Diversification Strategy

Anker used Amazon as a proving ground, then built genuine brand equity that translated across channels. By 2021, Amazon represented just 54% of its $1.89 billion in sales, with brick-and-mortar stores contributing 36%.

The key lies in massive innovation investment. With over 1,600 employees in R&D—nearly half its workforce—Anker creates defensible products rather than optimizing existing ones. This builds consumer recognition that follows customers whether they shop on Amazon or at Best Buy.

The Infrastructure Play: Pattern's Marketplace Mastery

Pattern took the opposite approach. Instead of building consumer brands, it constructed sophisticated infrastructure for other brands' success. Rather than diversifying, Pattern embraced platform dependence with 94% of its $1.8 billion revenue from Amazon's ecosystem.

With 400 software engineers, Pattern isn't designing products, it's optimizing reselling machinery through exclusive partnerships, proprietary analytics, and advanced logistics.

Market Evolution and Risk Profiles

Pattern's timing proved prescient. Large-scale Amazon resellers dropped from 40% to 10% of top sellers between 2016-2021, but stabilized at 8.8%, suggesting sophisticated operators found sustainable footing.

Pattern evolved into an "agency-reseller" model, offering brands marketplace optimization they struggle to build internally. Nearly half its revenue comes from five-year partnerships, proving durability.

Each strategy carries distinct risks. Anker's brand-building requires massive R&D investment but creates transferable equity across channels. Pattern scales faster with lower costs but faces platform dependence. If Amazon changes or partners develop capabilities internally, advantages evaporate.

Pattern’s financials reflect these trade-offs: $68 million net income on $1.8 billion revenue shows thin margins dependent on efficiency, while Anker generates better margins through differentiation.

Pattern's IPO tests whether investors value infrastructure-as-a-service over brand equity. Both companies prove there's more than one path to marketplace dominance: brand building versus operational excellence in the Amazon ecosystem.

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Here’s what he did for one seller recently: 3.0 to 4.2 star rating and an improvement in BSR of 89%! See what he can do for you with zero risk.

🍌  COMPLETE STEP-BY-STEP GUIDE TO NANO BANANA

Gemini 2.5 Flash Image (aka Nano Banana) is all the rage right for creating product images and ads to use in e-commerce.

Jo Lambadjieva, the runner-up at BDSS 12 Virtual a couple weeks ago, has put together a guide on how to best use it in e-commerce.

Here's what you get in the complimentary guide:

Core Capabilities

• Text-to-image generation from prompts

• Image-to-image editing of uploaded photos

• Multi-image fusion to composite multiple images

• Fast iteration for small, scoped edits

Main Use Cases

• Creating concept visuals and social media imagery

• Background swaps, object removal/addition, and relighting

• Product photography for e-commerce

• Producing consistent image sets with the same subject

E-commerce Workflows

The guide provides 6 detailed e-commerce workflows:

1. Amazon marketplace images (clean white background)

2. Lifestyle composites (placing products in real scenes)

3. Colorway variants (different product colors)

4. Bundle arrangements (multiple products together)

5. UGC-style shots (authentic smartphone photography look)

6. Feature infographics (callouts and product details)

Production Details

• Quality control checklist for professional results

• Export specifications for different platforms (Amazon, Instagram, Pinterest)

• Troubleshooting guide for common issues

• Ready-to-use prompt library you can copy/paste

This is essentially a professional playbook for using Gemini 2.5 Flash Image for commercial product photography and marketing visuals, with specific focus on e-commerce applications.

💊  90% of UK SUPPLEMENT SELLERS are in DANGER

A recent compliance audit by Mr. Prime of a major supplement brand has revealed alarming violations that could spell disaster for UK Amazon sellers.

With 23 critical violations discovered in a single listing, including violations present in 90% of UK supplement listings, Amazon is building cases for mass suspensions.

Amazon UK has shifted from warnings to action. They're systematically documenting violations across supplement listings, and when enforcement strikes, entire product catalogs vanish overnight.

The compliance landscape has become a minefield where even seemingly innocent claims can trigger immediate account suspension.

Critical Violations That Will Terminate Your Listing

Prohibited Claims and Language:

• Any disease names (hypothyroid, diabetes, PCOS, arthritis)

• Treatment language ("cures," "heals," "reverses," "fixes")

• "Detox" or "cleanse" terminology (specifically banned by ASA)

• Fabricated statistics ("78% of customers report...")

• "Boosts immune system" claims (not authorized)

• Unsubstantiated claims ("clinically proven" without published studies)

• "Doctor-formulated" without proper documentation

• Comparisons to prescription medications

• "Balances hormones" or therapeutic effect claims

Compliant Alternatives That Work

Approved Language When Properly Documented:

• "Vitamin C contributes to normal immune function"

• "Contains iodine which contributes to normal thyroid function"

• "Developed with nutritionists" (with documentation)

• Traditional use statements

• Ingredient facts and sourcing information

The Fine Line Between Success and Suspension

The difference between compliant and non-compliant language often comes down to subtle wording changes. For example:

• ❌ "Supports thyroid health"

• ✅ "Contributes to normal thyroid function"

This seemingly minor distinction could determine whether your business survives the next compliance sweep.

Learning from Past Purges

The beauty category's recent mass suspension of 2,000+ brands serves as a stark warning. Many sellers believed they were safe because "everyone else was doing it." The supplement category is showing identical warning signs.

The Two Categories of Amazon UK Supplement Sellers

As enforcement intensifies, sellers fall into two distinct groups:

1. Those who've achieved MHRA compliance and updated their listings accordingly

2. Those about to lose everything due to outdated, non-compliant product descriptions

Action Steps for Sellers

Immediate Priorities:

• Audit all supplement listings for the 23 common violations

• Remove any disease names or treatment language

• Replace prohibited claims with MHRA-approved alternatives

• Document any professional involvement in product development

• Review competitor listings critically—compliance, not popularity, should guide decisions

The message is clear: compliance isn't optional anymore.

I’m speaking at this event in Austin right after Accelerate. Tickets are available.

✌🏼 Have a great weekend.

See you again on Monday.

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